The content alliance platform jointly invested by the three terrestrial broadcasters
SK Broadband's corn business organization integration
Content production after attracting large-scale investment

Domestic media platforms 'POOQ' and 'Oksusu' are merging to grow the domestic media ecosystem and establish a bridgehead for overseas expansion.

To this end, KBS, MBC, SBS, and SK Telecom signed an MOU for cooperation in integrated OTT services at the Korea Broadcasting Center on the 3rd.

OTT (Over The Top) refers to a service that provides various media content such as broadcast programs, movies, and education through internet streaming.

Each company agreed that in order to secure competitiveness against global media companies in the rapidly changing domestic media environment centered on OTT, it is necessary to form a united front among domestic companies equipped with OTT business capabilities.
Accordingly, the three terrestrial broadcasters plan to launch a new corporation by integrating Content Alliance Platform Co., Ltd., which operates the 'POOQ' service through joint investment, and SK Broadband's 'Oksusu' business organization.

The integrated corporation will provide customers with innovative media services and differentiated content.Meanwhile, the company plans to lead the entire domestic media market by cooperating with various partners, focusing on OTT platforms.

First, the integrated corporation plans to focus its capabilities on strengthening the competitiveness of domestic media content and protecting the diversity of our culture, domestic media, and content amidst the onslaught of global media companies.

To this end, the integrated corporation plans to attract large-scale investments both domestically and internationally, and prioritize the use of the secured funds for the production and investment of premium content that will be viewed by the world.

The plan is to create differentiated original content based on the content production capabilities of the three major terrestrial broadcasters, and to actively partner with and collaborate with various domestic and international content providers to procure and co-produce high-quality media content, thereby opening up the possibility of future partnerships with various partners, including broadcasters and production companies.

The integrated entity will also differentiate its media services. By combining each company's content, communications/media expertise and technology, and mobile-based service experience, the integrated entity will provide customers with differentiated services and content experiences.

We plan to launch a new brand and service by combining 'POOQ' and 'oksusu', and to introduce a new, easy-to-use and simple rate plan that takes into account customers' media usage patterns.

In line with the 5G era, we plan to provide new media services based on streaming and ultra-high-definition video technologies, and utilize AI and big data-based content recommendation technologies to provide customers with a differentiated service experience.

The integrated corporation plans to serve as a bridgehead for the spread of the Korean Wave and for K-content to enter the global market through partnerships with global partners. The plan is to expand overseas, focusing on the Southeast Asian market, this year and foster the integrated corporation into a competitive global OTT.

SK Telecom stated, “In order to grow the OTT business and develop the domestic media ecosystem, we have determined that strengthening content competitiveness, service differentiation, expansion of platform scale, and overseas expansion are essential, and that continuous investment must be guaranteed.” They added, “We will develop the integrated company’s services into a leading domestic OTT that competes with the Netflix of Asia and the global market, leading the overseas expansion of K-content and revitalizing the domestic media ecosystem.”