Samsung Electronics Unveils First QLED 8K Signage
LG Electronics Displays Various OLED Signage


Europe's largest commercial display exhibition, 'ISE 2019 (Integrated Systems Europe 2019),' was held in Amsterdam, Netherlands, from the 5th to the 8th (local time). LG Electronics and Samsung Electronics, the two giants of the domestic display industry, also participated in the exhibition, showcasing their accumulated technological capabilities and captivating the attention of visitors.


S1. Samsung Electronics Unveils First QLED 8K Signage
Samsung Electronics has unveiled the 82-inch 'QLED 8K Signage,' which supports 8K resolution using quantum dot material technology, to the commercial market for the first time.
QLED 8K signage is implemented with 8K ultra-high definition resolution, 100% color volume, Quantum Processor 8K, HDR10+ technology, and 4,000 nits brightness.

The AI picture quality engine 'Quantum Processor 8K' automatically compares and analyzes advertising videos of various qualities, such as HD and Full HD, and corrects brightness and contrast ratio to automatically convert them into high-quality content at the 8K level.

With this image quality conversion technology, consumers can effectively enjoy content delivered in stores by displaying vivid image quality without the need to produce high-cost, high-definition content.

In particular, it can be installed in both horizontal and vertical orientations depending on various commercial environments, and its slim design provides a clean display installation that delivers an immersive viewing experience.


S2. Global Launch of 2019 Modular Display 'The Wall'
Samsung Electronics unveiled the 2019 model of 'The Wall,' which was revealed at CES 2019, to the European market for the first time at ISE 2019.
The 2019 model of The Wall is a commercial display designed to target not only the commercial market but also the luxury home cinema market. It features a Quantum Processor Modular 8K Engine and provides an overwhelming immersive experience on a large screen using HDR10+ technology. With its modular design, bezel-less thickness, and slim 'Infinity Design,' it creates an environment where the wall and screen blend seamlessly without boundaries.

The Wall is equipped with 'MagicInfo,' an integrated commercial solution that allows for remote control of smart signage, and provides customized solutions such as an 'Ambient Mode' feature that enables UX settings suitable for interior design in the case of home cinemas.

This product can be installed in various sizes and shapes, ranging from a 16:9 ratio 146-inch (4K) to a 292-inch (8K) to a 21:9 ratio cinema type and a 1:1 square display.

The 2019 model of The Wall will begin full-scale order taking starting from the ISE period and is scheduled to start simultaneous sales across the globe, including Europe.


S3. 8K LED HDR video playback 'Multi-link LED HDR' technology
Samsung Electronics unveiled 'Multi-Link LED HDR' technology, which enables 8K HDR video playback on LED signage.

Multilink LED HDR is equipped with Samsung Electronics' proprietary image processing engine, 'LED HDR,' which automatically renders even standard advertising videos in HDR quality, expressing even clearer and richer colors.
In addition, it is a technology optimized for self-emissive LED displays that not only doubles the maximum brightness of LED signage but also automatically corrects the contrast ratio of advertising videos.

Multi-Link HDR applies a 'Live Mode' with no screen lag, allowing users to watch broadcasts from venues such as sports stadiums in real time on large screens; this feature is supported on all of Samsung Electronics' Smart LED Signage and The Wall Professional products.


S4. Global Launch of Semi-Outdoor Signage 'OMN' Series
Samsung Electronics unveiled the single-sided (OMN) and double-sided (OMN-D) models of its semi-outdoor signage OMN series for the first time at the ISE event and simultaneously began sales in major global markets, including Korea.

The OMN series (46 and 55 inches) is an in-window display that allows users to enjoy bright and excellent image quality even in conditions with strong sunlight or store lighting, thanks to its ultra-high brightness of 4,000 nits and high contrast ratio of 5,000:1. In particular, the OMN-D double-sided semi-outdoor signage is a product that enhances versatility by allowing the use of both front and back displays.
In addition, this product features a slim design that is more than twice as thin as the existing model and has enhanced durability with an IP5X (Ingress Protection) dustproof rating, and is equipped with the MagicInfo solution to simplify the creation, management, monitoring, and scheduling of commercial content.


S5. 2019 4K Smart Signage Unveiled for the First Time
Samsung Electronics also unveiled the new 2019 4K smart signage QMR/QBR series.

QMR (500 nits) and QBR (350 nits) signage consists of a total of 10 models, including 43/49/55/65/75-inch sizes, and features 'Intelligent Upscaling Image Quality Technology' that automatically converts video of various qualities, such as HD and Full HD, to UHD quality, providing even clearer images.

In particular, the vertically symmetrical design on the back of the signage ensures that the top and bottom of the product have the same thickness, making wall-mounting easy, and the slim, flat design allows for a clean display.

Kim Seok-ki, Vice President of Samsung Electronics’ Visual Display Business, said, “Through ISE 2019, Samsung Electronics will strengthen its 8K lineup not only in the TV market but also in the signage market and actively target the global ultra-high definition B2B market.”


L1. Large-scale unveiling of advanced OLED signage
LG Electronics showcased its OLED technology at the front of its exhibition booth with "Transparent OLED Signage" and "Open Frame OLED Signage," which feature advanced OLED technology.
OLED signage does not have a backlight, so it is not only thinner than conventional LCDs but also allows for the free implementation of curves. OLED displays vivid and accurate colors from any viewing angle. This is why it is optimal for signage production.

LG Electronics’ next-generation transparent OLED signage features vivid picture quality and a transparent design. This transparent OLED signage allows customers to view product information displayed on the screen while simultaneously seeing the actual product located behind it.

With a transparent design that is almost bezel-less, multiple panels can be joined together to form one large screen without any visual disparity, and it can also be used as a display window for clothing stores.

LG Electronics also exhibited transparent OLED signage with a built-in touch film, demonstrating how it can be used in car dealerships to easily check the color or interior materials of a desired vehicle with just a light touch.

Open Frame OLED Signage is a product that displays a unique aesthetic through the concave and convex designs inherent to OLED. LG Electronics attracted the attention of visitors by installing an 'OLED Waterfall' sculpture at the entrance of the exhibition hall, which features 88 open frame OLED signages with various curvatures to create a wavy effect and overwhelming visuals.


L2. Various LED signage that transcends shape limitations
In addition to its OLED product line, LG Electronics showcased a variety of LED signage, including 'Fine Pitch LED Signage' with vivid picture quality, 130-inch LED signage with a built-in sound system, and 'Color Transparent LED Film' for use on windows, etc.
Fine-pitch LED signage features a pixel pitch of 1.5mm, which is dense and prevents pixels from standing out, thereby delivering clear image quality. Unlike conventional products, this product has a separate power section, making it easy to bend and install in various shapes.

The 130-inch LED signage features a bezel-less 130-inch full-screen design to enhance immersion. This product has a built-in sound system, so users do not need to install a separate sound system. Users can also purchase a stand to stand the product upright for use.
The 'Color Transparent LED Film,' which incorporates LED elements into a transparent film, allows for easy implementation of digital signage by attaching it to windows or transparent glass, and can be custom-sized according to the desired application.


L3. Signage solutions specialized for specific industrial sites
In addition, LG Electronics also showcased a wide range of signage solutions specialized for various industrial sites, including electronic whiteboards with In-Cell Touch Screen technology, 88-inch Ultra Stretch signage with mirror sheets, and 55-inch outdoor signage.

Electronic whiteboards utilizing In-cell touchscreen technology are products that integrate panel manufacturing and touch functionality into a single process. By applying this technology, panels can be made thinner and touch response speeds are faster compared to the conventional method of attaching a separate touch film. Users can conveniently write on the board simply by pressing a dedicated application.

LG Electronics also unveiled an 88-inch Ultra Stretch Signage featuring a mirror sheet. This product is effective in terms of space utilization as it can be used as both a mirror and signage in clothing stores.

The 55-inch outdoor signage features IP56-rated water and dust resistance, making it suitable for use in outdoor environments. This product weighs only about 64% and is about 37% as thick as conventional 55-inch signage, so it is safe to use outdoors, such as at bus stops, by hanging it on a wall.

LG Electronics also showcased various OLED signage products, including a 65-inch 4K 'OLED Wallpaper' with a thickness of less than 4mm that provides excellent integration with the wall, and an 'OLED Video Wall' with bezels reduced to 3.5mm.


L4. Premium Monitor Product Line Exhibition
Meanwhile, LG Electronics also showcased a line of premium monitors used for various purposes, such as control and stock trading monitoring.
The 49-inch LG UltraWide monitor (49WL9) with a 32:9 aspect ratio features a ratio equivalent to two 16:9 monitors placed side-by-side horizontally. When two of these products are placed vertically side-by-side, they are effective for tasks such as traffic control centers and stock exchange operations where multiple screens need to be displayed and checked at once.

The LG Cloud Monitor (38CK950N) is particularly suitable for multitasking due to its large 38-inch screen. The LG 16:10 IPS monitor (25BL55W) deviates from the conventional 16:9 ratio and features a vertically wider 16:10 aspect ratio, displaying more information vertically than existing products.

Lee Chung-hwan, Senior Vice President and Head of LG Electronics’ ID Business Division, said, “We will provide optimal customer solutions to various industries with the advanced product capabilities of OLED signage, which features overwhelming picture quality and diverse usability.”