Participating with a scale of 400 pyeong, twice the size of the previous year
Unveiled Premium Built-in Appliances with Dacor
| Showcase One Day Before Opening, Samsung Expands Bot Solutions

Samsung Electronics and Dacor announced on the 19th that they will participate in 'KBIS 2019 (The Kitchen & Bath Industry Show 2019)' held in Las Vegas, USA from the 19th to the 21st and unveil a large lineup of premium built-in appliances incorporating innovative technology and design.

KBIS is the largest kitchen and bathroom exhibition in North America, with over 600 companies participating from around the world. This year, Samsung Electronics attracted attention by participating with Dacor, occupying a total of 400 square meters. Dacor is an American luxury kitchen appliance company that Samsung Electronics acquired in 2016.

At this exhibition, Samsung Electronics proposes various ideas for creating a more luxurious and sophisticated kitchen interior, centering on its 'Chef Collection' built-in appliances.

In particular, the newly introduced 'Tuscan Stainless' kitchen appliance package is differentiated from standard stainless steel by highlighting a luxurious yet warm color tone.
Tuscan Stainless Steel was developed based on the preferences of American millennials and inspired by the sensibilities of abundant nature and earth; it is characterized by the addition of brown tones and a semi-matte finish that reduces the cold impression typically associated with metal materials.
Samsung Electronics also [aims to] kitchens, living rooms, children's rooms, etc., centering on the 'Family Hub,' which won the 'CES Innovation Award' for four consecutive years, and the AI speaker 'Galaxy Home.' A designed 'Connected Living Zone' is prepared.

In this space, visitors can experience home IoT with enhanced connectivity and convenience through the AI platform 'New Bixby'.

For example, by giving voice commands via Galaxy Home in the living room, you can check the food stored in the Family Hub refrigerator on the smart TV you are watching, or answer a call on the Family Hub refrigerator in the kitchen even if your smartphone is in another room, delivering a differentiated home IoT experience unique to Samsung Electronics.
Samsung Electronics has set up a 'Lifestyle Innovation Zone' consisting of premium dressing rooms and laundry rooms, and is introducing a wide range of products featuring its differentiated technologies, including the AirDresser clothing purifier, new washing machine, and dryer models.

Samsung Electronics is unveiling a new fully automatic washing machine following the drum washing machine, which was first introduced at CES 2019 and developed for local production in the U.S.
This product is characterized by reducing washing time to the 30-minute range while maintaining washing power. It was designed to provide a faster and more convenient laundry experience, particularly based on the observation that American millennial consumers value their lives and leisure time.

Meanwhile, Dacor operates three concept exhibition zones in consideration of the trend of kitchens becoming centers of entertainment and social activities.
The exhibition space is designed with a 'Farm-to-Table Zone' where families can enjoy fresh and healthy food, a 'Gourmand Zone' representing a formal dinner party, and 'The Speakeasy & Secret Room' featuring a cozy and luxurious bar concept, emphasizing the value of Dacor's luxury built-in appliances such as the 'Modernist Collection' and 'Heritage'.

Kang Bong-gu, Vice President of the Strategy Marketing Team at Samsung Electronics’ Home Appliances Business Division, stated, “AI and IoT technologies are becoming mainstream, and consumers’ lifestyles are shifting towards the Millennial generation,” and"Samsung Electronics will lead the global built-in appliance market by providing value that matches consumers' changing lifestyles through innovative technology and design," he said.


Preview of Home Appliance Innovation, Samsung Technology Showcase
Meanwhile, on the 18th, ahead of the opening of KBIS 2019, Samsung Electronics set up a separate exhibition hall measuring 120 pyeong at the Encore Hotel in Las Vegas, USA, and unveiled the 'Samsung Technology Showcase'.

The 'Samsung Technology Showcase' presented a vision of the future AI home by inviting key global business partners and industry experts to a special exhibition hall consisting of next-generation innovative home appliances reflecting new lifestyles and home robots incorporating cutting-edge AI technology.

Samsung Electronics expanded the 'Samsung Bot' platform, which was first introduced at CES 2019, and unveiled the 'Samsung Bot Chef,' an arm-shaped robot that performs cooking assistance functions, the 'Samsung Bot Clean,' which cleans every nook and cranny of the house, along with the 'Chef Garden' refrigerator, which allows users to grow vegetables directly.

The arm-shaped Samsung Bot Chef, designed to allow not only general users but also people with hand or arm disabilities to cook conveniently, attracted the attention of visitors.
Samsung Bot Chef supports cooking assistance functions such as cutting and mixing ingredients or adding seasonings by changing and attaching various tools to the robot arm, and can download recipes to perform necessary tasks.

Samsung also newly introduced the Bot Clean, which moves around the house and cleans every corner.
'Samsung Bot Clean' is equipped with LiDAR, a spatial awareness sensor, to clean every nook and cranny of the house, and indicates the cleaning status and operation mode through facial expressions.

In addition, Samsung exhibited 'Samsung Bot Air,' which detects polluted areas through sensors installed throughout the house and moves around to precisely manage air quality, and 'GEMS (Gait Enhancing and Motivating System),' a wearable walking assistance robot that helps with daily life and rehabilitation for people with difficulty walking due to muscle weakness, disease, or injury.

In addition to robots, Samsung Electronics unveiled the 'Chef Garden' refrigerator, a lifestyle refrigerator that reflects the 'Farm-to-Table' trend that has recently been gaining attention.
The Chef Garden Refrigerator uses AI technology to control temperature, humidity, and light intensity, creating an optimal environment based on the plant growth cycle so that consumers can grow herbs like basil and small vegetables like arugula right at home.

In addition, the Chef Garden refrigerator is convenient as it suggests various food recipes that can be made with vegetables grown by the consumer.

In addition to the 'Chef Garden' refrigerator, Samsung Electronics shared its vision for the future kitchen by proposing various undisclosed innovative home appliances, interior design solutions, and home IoT solutions.

"Samsung Electronics CEO and President Kim Hyun-suk said, 'Samsung Electronics is researching various forms of lifestyle products and AI platforms that can contribute to improving the quality of life for consumers,' adding, 'We will continue to lead industry innovation and present a future vision through differentiated AI technology and design competitiveness.'"