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Samsung Electronics Moves to Secure High-Definition HDR10+ Technology in China

Preferred source on GooglePublished2019.10.28 17:51
Approximately 100 officials from Chinese TV and phone manufacturers participated
HDR10+ Certification & Logo Management Program
Logo and technology usage fees are free.



Samsung Electronics has set out to expand its HDR10+ technology in China, putting the 8K dispute with LG Electronics behind it.

Samsung Electronics announced on the 24th that it held an HDR10+ seminar at Mee Park in Beijing's 789 Art District, China.
▲ 'Standard' and 'HDR10+' picture quality
Comparative demonstration in progress (Photo = Samsung Electronics)

About 100 industry representatives from various sectors, including TV manufacturers such as TCL, Xiaomi, Skyworth, Konka, and Changhong, as well as mobile phone manufacturers such as Huawei and NEC, attended the seminar and showed interest in HDR10+ technology.

The HDR10+ certification and logo operation program consists of sharing detailed technical and test specifications, providing certification logos and user guides, and device certification through third-party accredited testing institutions, and the usage fees for the logo and technology are free.

The event featured sessions including an HDR10+ technical briefing, picture quality demonstrations, and expert evaluations, and also included a product certification award ceremony.

Samsung Electronics, 20th Century Fox, and Panasonic launched the 'HDR10+ Certification and Logo Operation Program' last June, and to date, TCL, Amazon, and Qualcomm have joined.A total of 83 companies, including Com, Warner Bros., and Rakuten TV, are participating.

Meanwhile, this event was co-hosted by Samsung Electronics and TIRT (National Testing and Inspection Center for Radio and TV Products), a Chinese testing institution specializing in TVs and radios.
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