Q3 Preliminary Results… Revenue 26.8 Billion Won, Operating Profit 5 Billion Won

KT Group's digital media lab, Nasmedia, announced its preliminary third-quarter results on the 5th.

For the third quarter, consolidated revenue was 26.8 billion won and operating profit was 5 billion won, representing increases of 8% and 0.1%, respectively, compared to the same period last year, while net profit fell 8% to 4.2 billion won. On a separate basis, revenue was 18 billion won, up 7% from the same period last year, but operating profit fell 3% to 4 billion won.

Despite the third quarter of this year being an off-season for the advertising market, online display advertising (DA), centered on video advertising, continued its steady growth, and mobile platforms also grew, including Admixer, a programmatic buying platform, as well as Nswitch and Nposting, performance-based platforms. Although its subsidiary PlayD also saw growth in both its search advertising (SA) and display advertising (DA) businesses, limited growth in IPTV advertising dealt a blow to overall revenue and operating profit.

"We are focusing our efforts on strengthening our capabilities to execute growing video advertising," said an official from Nasmedia. "Having achieved the milestone of becoming the first Korean company to obtain Google's Display & Video 360 Partner certification last August, we will continue to solidify our position as the leading provider in the video and programmatic buying advertising market."

He added, “The performance of our proprietary mobile platform, nSwitch, which has expanded to Japan and other regions, is showing a gradual upward trend, and the proportion of transaction volume in global advertising markets, including China, is increasing significantly, so new achievements in the global market are anticipated.”

Nasmedia is Korea's No. 1 digital media lab that provides advertising execution and analysis for media through solutions for online, mobile, IPTV, digital broadcasting, and digital outdoor advertising.