▲ Corporate messaging improved with RCS [Image provided jointly by the three major mobile carriers]

RCS (Rich Communication Services) is a next-generation standard text messaging standard developed by the Global System for Mobile Communications Association (GSMA). It enables individual text messaging, group chat, and large file transfer. Chat+, a messaging service with approximately 25 million customers, is launching this enterprise service to meet the needs of corporate customers.

The corporate text messaging service is designed to enhance the reliability and effectiveness of text messages by introducing features such as: 11 message formats for senders to choose from; a button that allows URL insertion; and the ability to check the company's logo without storing the phone number. The 11 message formats are RCS SMS, RCS LMS, vertical (medium/tall), horizontal (right/left), slideshow (small/medium), and templates (basic/descriptive/style).

Among the newly added message types, the one that the three mobile carriers are emphasizing the most is the slide message. This format allows users to scroll left and right to view received messages, making it more readable than traditional text. Each message can have up to six cards, each with a different image.

Buttons that allow URL insertion can move to web pages and install apps with just one click without exposing the URL, and also provide additional functions such as ▲sharing maps and sending locations ▲registering calendar events ▲automatically copying specific phrases ▲making phone calls, increasing the usability of messages.

Another key feature is that brand registration allows customers to see the company's information in the sender's number in messages without having to save the number. Simply tapping the profile image on the message screen will display company-defined information, such as a biographical text and phone number. Brand registration can be done through the " RCS Biz Center ," a corporate information registration channel jointly operated by the three major mobile carriers.

We also added message products for informative messages that provide various conveniences, such as receipts, credit card approvals, and delivery notifications.

The three mobile carriers are offering this new service only to certified companies and have further strengthened security by implementing safety measures like reverse tracking in the event of incidents like smishing. Furthermore, to help users focus on the message content, additional information like "Web Sent" and "Unsubscribe" are placed at the top and bottom of the message, ensuring that users can receive text messages without using up their data.

The corporate text messaging service is available on devices that support Chat+. For Samsung Electronics products, it's available on all devices released after the Galaxy S7, and for LG Electronics products, it's expected to be available within the second half of the year.