Samsung Electronics will unveil a BESPOKE commercial stand air conditioner on the 1st that combines powerful cooling and heating performance with a stylish design.
Since introducing the Bespoke refrigerator last year, Samsung Electronics has applied the Bespoke concept to various home appliances, including direct-fire ovens, microwaves, dishwashers, and induction cooktops.

This new product is the first commercial product to apply a bespoke concept.

Breaking away from the conventional uniform white design, three sophisticated pastel colors such as 'Prime Pink', 'Quiet Gray', and 'Sage Blue' can be applied to complete the interior design for commercial spaces such as cafes, restaurants, and offices.

The control panel features a hidden display design and intuitive buttons, adding to the luxurious atmosphere.

Bespoke commercial air conditioners are economical because a single unit can provide both cooling and heating, allowing them to be used as a cool air conditioner in the summer and a warm fan heater in the winter.

It emits powerful cooling and heating airflow up to 20 meters, and specifically for heating, from -25°C to 24°C, and for cooling, from -15°C to zeroIt maintains stable performance even at extreme outdoor temperatures up to 50 degrees.

In addition, energy loss has been minimized through an automatic cooling temperature control function and a design that prevents cold air from being emitted during the initial operation of the heating system.

Samsung Electronics plans to expand the color options for its Bespoke commercial air conditioners in the future and release separate front panels early next year, allowing for replacement to match the atmosphere of commercial spaces.

Lee Ki-ho, Executive Vice President of Samsung Electronics’ Home Appliances Business Division, stated, “There has been a strong demand from consumers for commercial air conditioners to have designs that match interior spaces, just like home air conditioners.” He added, “Through the Bespoke commercial air conditioners, which feature powerful performance as a standard and stand out with their sophisticated design, we will be able to elevate the prestige of commercial spaces such as stores and offices.”