Blue Prism Holds First Customer Event Following Branch Establishment
Centralized Audit Trail of Digital Workers Possible
Maintaining Regulatory Compliance and Transparency Required for Automation


On January 27th of this year, Blue Prism, a specialist in RPA (Robotic Process Automation) that established its Korea branch, kicked off its first domestic initiatives by holding a 'Launching Day' event. Blue Prism is one of the world's three major RPA vendors, currently serving approximately 2,000 institutional and corporate users across over 170 countries.

Blue Prism Korea held an online press briefing on the 25th, prior to the Launching Day event, presenting directions to support domestic enterprises in achieving task automation and implementing digital transformation (DT). Additionally, it introduced global case studies of companies that have adopted the Blue Prism platform and future domestic business plans.

At the briefing, Lee Jun-won, Branch Manager of Blue Prism Korea, emphasized that Blue Prism's distinctive strength lies in being an automation platform optimized for enterprises.

The branch manager stated, "Blue Prism enables centralized audit trail of all task execution and learning records of digital workers, thereby maintaining perfect regulatory compliance and governance transparency that are essential for task automation."

He continued, "Automation design based on objects, which is a smaller concept than applications, offers high reusability, making it efficient for enterprise-wide expansion of automation projects. Blue Prism is an automation platform capable of centrally managing, scaling, and reusing task automation."

Most existing RPA solutions have focused on automating portions of desktop tasks handled by individual users. In contrast, Blue Prism's digital workers provide an overview of enterprise-wide processes and systems, integrating with desktop applications and back-office IT systems such as procurement and finance, enabling the establishment of optimal task processes across the entire organization.

The branch manager stated, "We will actively provide customer success packages and One for all licenses to the domestic market," and added, "We are also promoting collaboration with domestic and international OCR specialist companies, building cloud partnerships based on SaaS capabilities, and expanding the foundation of specialized developers through the launch of the Blue Prism University program."

On this day, Kim Young-joong, Executive Director of Blue Prism Korea, introduced how companies such as Pfizer (healthcare), Telefonica (telecommunications), and TransUnion (finance) have implemented intelligent automation by adopting Blue Prism's platforms including 'DX' and 'IADA'. He emphasized, "Pfizer, which has adopted our platform, is saving 220,000 hours annually, while Telefonica is saving 193,600 hours monthly."