Dell Technologies Expands Service-Based Offering 'APEX'
Service Delivery Through Equinix IBX Data Center in Korea
Domestic Service Launch Expected by Year-End... Timeline May Be Accelerated


IT is shifting toward as-a-Service offerings. IDC forecasts that by 2024, half of data center infrastructure will be consumed on a service basis.
On the 7th, Dell Technologies held an online press briefing and announced the updated APEX portfolio and future plans for its service-based offering.

On the 5th and 6th, Dell Technologies held the 'Dell Technologies World (DTW) 2021' event and unveiled new APEX portfolio offerings: △'APEX Data Storage Services', △'APEX Hybrid Cloud' and 'APEX Private Cloud', △'APEX Flex On Demand' and 'APEX Data Center Utility', and △'APEX Console'.

APEX, which integrates technologies for IT as-a-Service, reduces the complexity and costs associated with physically deploying and managing IT infrastructure. Customers can easily scale IT as needed when building new applications, launching new projects, or responding to changing organizational requirements. All such management operations are handled by Dell and processed through a single console.

As the business environment changes, enterprises must scale IT up or down and dispose of underutilized IT resources. APEX enables enterprises to take an outcome-focused approach and eliminates the burden of managing specific product or technology specifications and versions. With APEX, customers can deploy required IT resources within 14 days and expand resources within 5 days as needed. Additionally, customers can manage all APEX services from a single location.

Kim Kyung-jin, President and Chief Executive Officer of Dell Technologies Korea, stated, "The new APEX services are supplied through the Equinix International Business Exchange (IBX) data center," and added, "We are making every effort to accelerate the launch timeline in the Korean market."

◇ Service-Based Storage, APEX Data Storage Services

APEX Data Storage Services, which occupied the largest portion of this announcement, is a Storage-as-a-Service offering that enables customers to use enterprise storage anytime and anywhere as needed. It offers a pricing policy without concerns about overage charges and provides higher performance than public cloud.

For block or file storage, customers can choose one of three performance tier options depending on their use case. The service can be subscribed on 1-year and 3-year contracts, starting from a minimum of 50PB (petabytes) with scalability.

◇ Ensuring Consistent Cloud Experience, APEX Cloud Services

APEX Cloud Services, comprising APEX Hybrid Cloud and APEX Private Cloud, integrates computing, storage, and networking in a unified form, supporting both traditional and cloud-native applications.

By selecting hybrid and private cloud resources, customers can meet the requirements of critical workloads such as AI and virtual desktop infrastructure (VDI). Automated lifecycle management simplifies operations. Customers can select required resources and build hybrid cloud up to 86% faster compared to DIY approaches.

Across private cloud, public cloud, and edge, customers can secure infrastructure enabling safe and consistent operations while also reducing operational costs. Additionally, with a transparent and predictable subscription model, efficient cloud cost management is possible.

◇ Delivering Diverse Service-Based Infrastructure Solutions, APEX Custom Solutions

APEX Flex On Demand, part of APEX Custom Solutions, provides servers, storage, data protection solutions, and hyperconverged infrastructure in service form. Customers can select required products and services, pay based on usage, and scale resources up or down. Additionally, APEX Data Center Utility maximizes flexibility by applying customized metering and managed services across the entire data center.

◇ Ensuring Consistent Management Experience, APEX Console

APEX Console is a self-service solution for APEX lifecycle management, provided in an interactive environment. Customers can use APEX Console to discover and subscribe to services that meet their objectives, and Dell matches technologies and services to help customers achieve desired outcomes.

Additionally, APEX Console monitors and manages APEX services with actionable insights and predictive analytics, simplifying the entire IT environment. Customers can regularly check usage and spending reports and modify services to align with business needs, optimizing cost expenditure while leveraging required technologies at the right time.