Samsung Electronics is introducing a variety of experiential marketing campaigns that allow customers to experience the shoe care device, the Bespoke Shoe Dresser, firsthand.

The Bespoke Shoe Dresser is an innovative product that keeps shoes pleasant and hygienic through deodorization, drying, and sterilization, including: △ 'Air Wash' that effectively removes odor particles, △ 'UV Odor Decomposition Filter' that breaks down odor particles, △ 'Low Temperature Delicate Drying' that dries at 40℃ or lower, similar to the human body temperature, and △ 'Xenon UVC Lamp' that effectively removes various viruses and harmful bacteria.

Samsung Electronics plans to set up product experience zones in major movie theaters, hotels, and golf courses in the metropolitan area and gradually expand them.

First, CGV Yongsan I-PARK Mall's 'SKYBOX' has installed a bespoke shoe dresser so that audiences can take care of their shoes while enjoying a movie, and has also created a space where they can experience the bespoke air dresser, cube refrigerator, and cube™ Air.

The Shilla Hotel's 'Experience Room', which received a good response for installing Samsung Electronics' lifestyle home appliances, has also added a bespoke shoe dresser to allow guests to choose from a variety of courses and options. It allows for customized shoe care.

Anseong Benest Golf Club has also established a bespoke shoe dresser experience zone. Golfers can optimize their shoes, whether they arrive at the course or wear them during a round.

Samsung Electronics is also offering a "To-Go" event, allowing consumers to rent Bespoke shoe dressers for up to 14 days to experience them at home. This event offers free delivery, installation, and even pickup, allowing consumers to experience various features without incurring any financial burden.

Samsung Electronics Korea Managing Director Hwang Tae-hwan said, “Since the shoe care device is a new category of product, we have created various touchpoints so that more consumers can experience it,” and “Through the bespoke shoe dresser, we will provide total fashion care that customizes not only clothing but also shoes.”