With the full support of the Gyeonggi Center for Creative Economy and Innovation (Director Shin Hyeon-sam), childcare company iPixel (CEO Lee Sang-soo) has achieved results by providing an artificial intelligence (AI) live fitness platform via IPTV, achieving high recognition for its technological prowess and marketability.

The Gyeonggi Innovation Center announced on the 14th that 'HowFIT', developed by the center's childcare company, iPixel, is now being provided through KT's IPTV service 'Olleh TV Platform'.

Howfit is an artificial intelligence (AI) live fitness platform optimized for non-face-to-face personal training environments, developed by iPixel and commercialized in collaboration with Shinhan Life.

Until now, non-face-to-face personal training services have been provided as mobile apps, which have limitations such as having to be viewed on a smartphone screen or connected to a TV or PC using the mirroring function.

iPixel and KT have overcome these limitations by providing a non-face-to-face home training environment that can be conveniently used at home with Korea's first IPTV.

iPixel's achievements are thanks to the full support of the Gyeonggi Innovation Center.

iPixel was selected for the private sector-led Technology Startup Support Project (TIPS) hosted by the Ministry of SMEs and Startups through the '2020 Platinum Technology Investment (CEO Chang-soo Lee)' and was supported by KT through the acceleration and open innovation support of the Gyeonggi Innovation Center.I had a relationship with .

The Gyeonggi Innovation Center has been consistently supporting iPixel through the '2021 K-Champ Collaboration,' a commercialization linkage program with its dedicated company, KT.

With these achievements, iPixel was highly evaluated for its technological prowess and marketability this year, winning an award at KT's 'Digico Contest to Discover Future Growth Companies' and is developing into a promising startup in the digital field.

“We will continue to release next-generation metaverse content, including AI-integrated K-pop dance content,” said Lee Sang-soo, CEO of iPixel. “We will not only drive business scalability, but also create new and valuable customer experiences.”

iPixel has consistently pursued customer experience innovation in the digital sector, and this year, it closed a pre-Series A funding round worth 2.06 billion won from Bluepoint Partners and two other investors. Furthermore, the app continues its rapid growth, having been selected as the best app in the self-improvement category of Google Play's "2021 Best Apps of the Year."