Samsung Electronics has pledged to elevate its business quality through valuable customer experiences, highlighting customer firsts, a culture of acceptance, and ESG leadership as its key themes for the new year.

Samsung Electronics held its 2022 New Year's ceremony at 'Samsung Digital City' in Suwon on the 3rd, and Vice Chairman Han Jong-hee and President Kyung Kye-hyun jointly delivered New Year's addresses.

In their New Year's addresses, Vice Chairman Han Jong-hee and President Gyeong Kyeong-hyeon stated that business competition is becoming fiercer and that cultures that do not fit the times must be boldly discarded.

He also presented customer first, culture of acceptance, and ESG leadership as the motto for the new year, and said, “Technological innovation that is oriented toward customers is the foundation that has made Samsung Electronics what it is today, and our world-leading technological prowess is something we cannot give up.” He also urged, “Now, we must go one step further and make customers our most important value and strive to deliver the best customer experience (CX).”

He continued, “Just as we achieved a major transformation to become the global leader during the technological transformation, let’s elevate the quality of our business through valuable customer experiences,” and “Let’s restore the pride of our employees by providing them with the most respected employee experiences.”