Daol TS (CEO Hong Jeong-hwa) achieved double-digit growth in total sales last year, driven by explosive growth in the newly launched Dell Technologies Consumer Business Division in 2020.

Daol TS (CEO Hong Jeong-hwa), an IT specialist company and distributor of Dell Technologies and SUSE, announced on the 6th that its sales last year grew by more than double digits compared to the previous year.

Among these, the B2C consumer business sector recorded a growth rate of over 380%, and the B2B commercial business also doubled in size, resulting in significant sales growth across all business sectors.

Regarding this growth background, Daol TS explained that the growth in the newly launched Dell Technologies Consumer Business Division in 2020 was the main factor.

In this sector alone, sales increased by nearly four times, and in addition, it was evaluated that a stable business foundation was established in new business sectors launched last year, such as SUSE and the artificial intelligence (AI) business, albeit in a short period of time.

Daol TS also stated that bold investments in human resources and new businesses also played a major role in the company's growth.

In fact, Daol TS was launched in July 2020.Since its founding, the company has made bold investments, with nearly double the number of employees compared to when it was founded, and is expanding its organization and business areas.

In particular, the company strengthened its existing business by hiring 14 new employees in its sales organization, while also establishing an AI business division to expand its business into new business areas in preparation for the Fourth Industrial Revolution.

Daol TS anticipates that the impact of COVID-19 will continue into 2022, and is preparing to lead the market even in an unpredictable business environment. To this end, Daol TS will focus its capabilities on four key areas: △ Pursuing "differentiation" by leveraging Daol TS's unique strengths, △ Promoting "role maximization" to secure business leadership, △ Cultivating "top experts" in each business area, and △ Sustainable growth by simultaneously pursuing external expansion and internal strengthening through portfolio additions.

In line with this strategy, Daol TS relocated its office to Gangnam in 2021 and established an open server room and Dell Experience Center, providing differentiated services that reach out to customers and partners so that they can always experience the product, attracting much attention from the industry.

Additionally, Daol TS plans to reorganize its organization into a 'hybrid' form to better adapt to industry trends and demands. The plan is to transform into a functional organization by strengthening communication and collaboration.

In particular, Daol TS has reorganized its organization by distinguishing between transaction-oriented "volume sales" and project-oriented "value sales" that directly participates in proposals, and it plans to continue to invest in pre-sales and technical support organizations.

"This year, many companies and organizations will strive to recover to pre-pandemic levels. However, the changes already underway will continue regardless of the pandemic," said Hong Jeong-hwa, CEO of Daol TS. "To meet these customer expectations, Daol TS will continue to implement groundbreaking internal innovations and actively contribute to strengthening our clients' capabilities through digital transformation."