IAR announced its ambition to respond to the rapidly changing trends in the embedded industry, including automotive and medical devices, and to accelerate the strengthening of related capabilities.

IAR held a press conference on the 15th and introduced its activities in the domestic market.

Lee Hyun-do, Sales Manager in charge of the presentation, stated that IAR Systems is collaborating with numerous ecosystem partners as the world's leading software provider for processor programming in embedded systems.

In addition, the company stated that while it previously focused on the home appliance and industrial automation markets, the related markets in the medical device and automotive sectors are rapidly expanding due to medically certified products, advanced medical devices, electric vehicles, and autonomous driving. Therefore, it plans to strengthen its leadership in these fields and enhance its business capabilities in the medical device and automotive markets by launching suitable solutions through faster market response than competitors.

In addition, they stated that they would move to quickly secure a leading position in the market for embedded systems, such as security solutions and RISC-V, where continuous development is expected.

Lee Hyun-do“IAR supports mutual customers by sharing knowledge of the latest technologies and improves customer product development efficiency by collaborating around available integrations,” said an AR sales manager. “We will build a robust ecosystem for embedded system development through the development of various domestic partnerships and expand customer diversity through various marketing activities.”