▲Vice Chairman Han Jong-hee, head of Samsung Electronics' DX division, delivers an opening speech at the online 'Unbox & Discover' event.



Unbox & Discover 2022 to Introduce Neo QLED 8K
Focus on customer experience, QLED 8K technology, smart features, and eco-friendliness.

Samsung Electronics unveiled its new 2022 TV products at its "Unbox & Discover" event, presenting its vision to improve quality of life starting with customer experience.

Samsung Electronics held an online 'Unbox & Discover' event on the 30th (local time in the US) and unveiled its user experience-centered business vision and new TV products for 2022.

Samsung Electronics Vice Chairman Han Jong-hee, head of the DX division, emphasized that customer experience is important and that new products for 2022 will also focus on meeting the diverse needs of customers and substantially improving their quality of life.

He mentioned the need for camp tech, which provides various services without the user's knowledge, such as robot vacuum cleaners and air purifiers.

Samsung Electronics is strengthening its '#TeamSamsung' activities based on SmartThings, and is also joining the Home Connectivity Alliance (HCA), which was created by about 200 companies around the world to expand the smart home ecosystem. He said he was participating.

■ Neo QLED 8K, a culmination of innovative technologies

Samsung Electronics introduced new products for 2022, including the 'Neo QLED 8K', at this event.

'Neo QLED 8K' is equipped with 'Neo Quantum Processor 8K', which uses 20 independent AI neural networks to analyze each scene of the video.

This technology has been applied with features such as △enhanced contrast ratio+ △ultra-fine light control △AI comfort optimization.

■ Smart Hub Enhancement, Equipped with Various Smart Features and a New User Interface

Samsung Electronics has unveiled a smart hub featuring a variety of smart features and a new user interface for its 2022 smart TVs, including Neo QLED.

'Samsung Smart Hub' is designed to allow you to view content at a glance, including media, magic screen, and gaming hub.

In particular, in 2022, it will provide an experience with various gaming features such as △4 HDMI 2.1 ports △Motion Turbo Pro (Motion Xcelerator Turbo Pro) △4K UHD high resolution △144Hz high refresh rate △Super Ultra Wide View △Game Bar.

Samsung Smart TVs also have SmartThings built-in, and not only smart devices supported by SmartThings, but also general home appliances can be controlled by linking them with a dongle.

■ Key words: 'Eco-friendly', 'sustainable daily life'

Samsung Electronics stated that it is striving to create sustainable products by considering their environmental impact throughout the product life cycle.

Through the use of 'eco-packaging' that can be upcycled into household items at the product packaging stage, ink use was reduced by 90% and staplers were eliminated.

An eco-friendly remote control that can be charged with a radio frequency or a standard smartphone charger (Type C) and does not require disposable batteries will be expanded to all 2022 TV models.

Some products launched this year use materials made from recycled ocean plastic.