Vertiv, a specialist in core digital infrastructure and continuity solutions, has appointed Rainer Stiller as its new Chief Marketing Officer and is embarking on enhanced and innovative digital marketing.

Vertiv announced on the 18th that it has appointed Rainer Stiller as Chief Marketing Officer (CMO), effective immediately upon announcement.

New CMO Stiller will lead Vertiv's global marketing organization while continuing the vision of providing more innovative and personalized digital marketing experiences to customers.

Stiller joined Vertiv in 2017 as Vice President of EMEA Marketing and was later promoted to Vice President of Global Channel Marketing. He contributed to innovating Vertiv's demand generation, customer experience, the digitalization of the lead-to-order process, sales force development, and strategic branding.

Gary Niederpruem, Chief Strategy and Development Officer at Vertiv, said, “Over the past four years, Rayner has successfully led the marketing organization by encouraging Vertiv to enhance digital experiences and serve customers in a kinder, more caring, and strategic way.” He said, “He is the perfect person to lead our global marketing organization with a passion for marketing activities for Vertiv’s internal and external success.”

Stiller stated, “I am honored to become a leader of Vertiv’s diverse global teams, who are dedicated to making a real difference for our stakeholders,” adding, “As the new CMO, I will lead the team analytically and with a sense of purpose to enable Vertiv and our marketing team to reach out to and engage with our customers.”

Stiller, the CMO, has served as a sales and marketing leader for F500 and Euro Stoxx 50 companies in the United States, France, and Switzerland for over 20 years. He majored in Marketing and Human Resource Management at the University of Applied Sciences of Munich and gained practical marketing experience at BMW headquarters in Germany.