Kim Heung-soo, Head of EV Business Division, “Plans to Expand EV Lineup Coverage”
“We will create technological innovation and a future ecosystem for EV transformation”



Kim Heung-soo, Head of Hyundai Motor’s EV Business Division, is giving a presentation.

Hyundai Motor Company announced that it will lead the popularization of automotive electrification and completely transform the industry's value chain and customers' car lifestyles.

Kim Heung-soo, Head of Hyundai Motor’s EV Business Division, announced Hyundai Motor’s future electrification strategy at the 2022 Busan International Motor Show Press Day on the 14th.

Division Head Kim stated that as a first mover in the electric vehicle era, Hyundai Motor plans to expand its electric vehicle lineup coverage based on an unprecedented, differentiated design profile and new customer experiences built on smart spaces.

Hyundai Motor’s e-GMP will be applied starting with the IONIQ 5, which won numerous awards including the 2022 World Car of the Year award, to the IONIQ 6, which will be introduced soon, and the IONIQ 7, which will be released next year.

Along with this, Hyundai Motor is also preparing to expand its high-performance electric vehicle lineup that inherits the heritage of N to satisfy the sensibilities of those seeking driving pleasure that will endure in the electric vehicle era.

Business Unit Manager Kim [aimed to] secure coverage of key vehicle segments using e-GMP during the introduction phase of electrification. It was announced that it plans to complete the project by 2025 and build a full lineup of EVs by introducing a next-generation architecture that evolves and advances e-gmp to lead the popularization of electrification.

The next-generation electric vehicle platform integrates Hyundai Motor's technological capabilities, advancing one step further from e-GMP, and once again innovates product competitiveness and the EV experience, equipping it with the competitiveness to continue leading the popularization of EVs.

Based on the new architecture, the plan is to maintain the current highest level of competitiveness in EV core competencies such as AER (range of operation) and charging performance, continuously pursue the maximization of space utilization by applying innovative new space technologies, and reinforce meticulous user-customized convenience features that take into account the various usage situations of customers.

He went on to state that they will provide customer value as the ultimate mobile device, integrating autonomous driving based on software innovation with ICT technology, and revealed a strategy to complete an optimal electric vehicle lineup to satisfy diverse customer needs.

As for global electric vehicle sales targets, Genesis plans to expand its global electric vehicle sales from 140,000 units in 2021 to over 1.8 million units in 2030.

In addition, with the continuous improvement of pay points for customers purchasing electric vehicles, such as AER and charging time, and the expansion of charging infrastructure, the domestic electric vehicle market is expected to grow continuously. Therefore, a target of 26% annual growth has been set, from 42,000 units in 2021 to 330,000 units in 2030.

To this end, the company plans to expand its electric vehicle lineup to more than 13 models by 2030, including the Ioniq 6s being launched this time, six Hyundai models, and seven Genesis models based on domestic standards.

Through such expansion of sales volume and lineup, we plan to increase the share of domestic electric vehicle sales for Hyundai and Genesis from 6% in 2021 to 45% in 2030.
"Hyundai Motor does not focus solely on selling electric vehicles," said Kim Heung-soo, head of the business division. "To accelerate transformation, we launched E-pit on national highways last April and are comprehensively expanding the charging ecosystem centered on ultra-fast charging infrastructure."

In the era of electric vehicles, the value chain of the automotive industry, which has existed for over 250 years, and customers' car lifestyles will undergo gradual but complete changes.

In line with this, Hyundai Motor announced that it plans to expand the deployment of E-pit from highways to urban areas, distributing 500 units, and will provide a simple yet luxurious experience.

Led by E-pit, we plan to form the E-pit Alliance, a network of electric vehicle charging operators, in cooperation with companies that share the same future vision, and establish an eco-friendly fund and a special purpose entity for electric vehicle charging infrastructure to deploy 5,000 ultra-fast chargers in cities by 2025.

In addition, they shared a vision for the near future, stating that they are creating innovations in apartment charging infrastructure through various collaborations to resolve the charging issues that cause the most inconvenience to customers, and that users will soon be able to experience them.

Kim Heung-soo, Head of Hyundai Motor’s EV Business Division, concluded his presentation on Hyundai Motor’s future electrification strategy by stating, “In addition to continuously providing customers with outstanding product quality and innovative electric vehicles, we will lead changes in customers’ lifestyles and build a future ecosystem and technological innovation for a successful EV transformation.”