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▲ Samsung Electronics signs MOU to build New Galaxy NFT ecosystem (Photo - Samsung Electronics)
Providing tangible benefits such as discounts and points through NFTs in the online virtual world
Virtual assets must be transformed into something actually useful rather than based on people's beliefs.
This is what Ethereum founder Vitalik Buterin said at 'ETH Seoul 2022'. For virtual assets to become truly useful, they need to be connected to real-world offline benefits. In response, Samsung is taking swift action.
Samsung Electronics is pursuing consumer experience innovation that connects Non-Fungible Tokens (NFTs) from the online virtual world with offline tangible benefits.
On the 8th, Samsung Electronics signed a Memorandum of Understanding (MOU) at the e-Cruise headquarters in Yeouido with Digital Plaza, Shilla Duty Free, e-Cruise, Show Golf, Theta Labs (NFT issuing partner), and Alllink (authentication solution partner) to "build a new Galaxy NFT ecosystem."
Last February, Samsung Electronics partnered with blockchain company Theta Labs to present "New Galaxy NFTs," which embody the design of the smartphone and tablet, as digital souvenirs to customers who pre-ordered the "Galaxy S22" series and "Galaxy Tab S8" series.
Samsung Electronics plans to provide tangible benefits, such as discounts and points, to customers who possess a 'New Galaxy NFT' and authenticate it at participating merchants.
A Samsung Electronics official stated, "Samsung Electronics will continue to innovate customer experiences that connect the virtual and physical worlds by utilizing NFTs together with various partners."
The 'New Galaxy NFT' is also scheduled to be given to customers who pre-order the new foldable product, which will be unveiled on August 10 (Korea time).
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