Includes open standard security architecture with AES-128 encryption
Developing customized applications, expecting to improve customer engagement

Infineon Technologies (hereafter Infineon) has launched an anti-counterfeiting solution to prevent the distribution of counterfeit products that can pose a serious threat to consumer health and safety and have a negative impact on brands.

Infineon announced on the 24th that it has launched a secure NFC tag that can authenticate genuine products with a high level of security.

In an age of fierce competition and consumers having many brands to choose from, it is essential for companies to leverage technology to increase brand awareness and build customer loyalty.

NFC4TCxx tags include an open standard security architecture with AES-128 encryption and are also resistant to physical attacks such as Differential Power Analysis and Differential Fault Analysis.

Infineon's secure NFC tags also offer various memory options from 304 bytes to 4 kilobytes.

Therefore, brands can store data and develop customized applications to improve customer engagement.

You can program your brand landing page with tags to provide additional information about your product and show customers a list of similar products. there is.

You can build long-term relationships and lead to repeat purchases by offering special offers and inviting them to events.

In addition, companies can continuously optimize their products and marketing through customer analysis.

NFC tags enable two-way communication between consumers and brands, giving brands a competitive edge over others.

To help develop brand protection applications, Infineon offers the NFC 2Go Starter Kit for Brand Protection.

This kit demonstrates consumer product authentication using Infineon's secure NFC tags and NFC smartphones.

The kit includes NFC stickers, iOS and Android mobile apps, backend cloud authentication software, tag personalization tools, and a user guide.