Unlike other automakers that have been sequentially expanding their electric vehicle lineups, BYD has focused on mass production from the beginning by having a full lineup of city cars, sedans, crossovers, MPVs, and SUVs, which is evaluated to have been effective in increasing sales.

Han Ja-yeon took note of BYD's strategy of comprehensively building the foundation necessary for popularizing electric vehicles.

BYD focused on silent innovation oriented towards end consumers rather than ostentatious innovation in areas such as batteries, parts, and autonomous driving.

We have developed a lithium iron phosphate cathode-based battery with great advantages in terms of safety and cost, and secured sufficient driving range through packaging technologies such as CTP (Cell-To-Pack) and CTB (Cell-To-Body).

In the parts sector, BYD established its own parts company, ‘Pindreams’, and created a system to produce motors, inverters, OBCs, etc. in-house and supply parts to third parties.

In addition, in the autonomous driving field where a lot of investment is being made, R&D is conducted in collaboration with companies such as Nvidia and Baidu rather than through leading research, and technology that is not behind industry standards is provided.

As a result of this strategy, BYD has received good results in new car quality and marketability evaluations, although it is not ranked high in the high-tech index in China.

Han Ja-yeon said that BYD's move could provide a clue to opening the era of popularizing electric vehicles.

Major automakers, including Tesla, are focusing on positioning electric vehicles as premium vehicles and enhancing their environmental friendliness and other values.

Han Ja-yeon said, “Considering the stage of technology diffusion, electric vehicles need to target a more popular consumer base, and there is no longer a need to focus on new technologies themselves. “Attraction alone may not be enough to sustain growth momentum,” he said. “In order to open an era of popularization of electric vehicles, it is important to provide an economical and complete user experience based on a stable parts supply base.”

Meanwhile, BYD has been carrying out preliminary work in preparation for electrification, such as mass producing the world's first PHEV passenger car in 2008, and began full-scale production of electric buses in 2010, quickly becoming the world's number one electric bus company.

Then, starting in March 2022, it officially announced a complete transition to electric vehicles by discontinuing production of internal combustion engine vehicles except PHEVs.