The Korea Electrotechnology Research Institute (hereinafter KERI, Acting President Kim Nam-kyun) has been recognized for its outstanding achievements in the field of online promotion.

The Korea Electrotechnology Research Institute announced on the 14th that it had won the prestigious '2022 Korea SNS Award (Best Award in the Research Institute Category)'.

The 'Korea SNS Awards,' marking its 12th year, is hosted by the Korea Social Content Promotion Association and sponsored by the Ministry of Science and ICT and the Korea Influencer Industry Association, among others.

This is an award given to 'social creators' who have successfully communicated with the public through high-quality content targeting public institutions, local governments, and companies nationwide.

KERI is showcasing various content to enhance the public's scientific mindset through six social media channels (Facebook, YouTube, Instagram, Naver Blog/Post/TV), which is the most among government-funded research institutes in the science and technology sector.

Efforts are being made to break away from the rigid image of a national research institute and reach out to the public by utilizing the cute mascot 'Kokko Makeri'.

The content is largely composed of an introduction to the latest research and development achievements, a general knowledge corner on electricity, and lowering the barrier to entry for researchers.

In the case of R&D achievements, 3D technical videos, webtoons, and researcher talk shows are used to easily introduce specialized technologies that may be somewhat difficult for the general public. Understanding was significantly enhanced through content utilizing various visual and auditory functions.

In the field of general electrical knowledge, it recorded high content view counts by not only fostering various types of knowledge (wireless power transmission, electric ships, DC/AC warfare, smart grids, etc.) but also providing practical information helpful in daily life (how to extend smartphone battery life, methods to save standby power and electricity bills, how to prevent lightning strikes in summer, how to prevent static electricity in winter, precautions to prevent fires with power strips, etc.).

In addition, KERI employee vlogs and non-face-to-face science education videos aimed at strengthening contact with the public have also received a lot of attention and contributed significantly to raising the institute's awareness and favorability.

Based on this content, KERI’s social media channels have been showing quantitative and qualitative growth every year with a total of about 30,000 loyal fans (followers), and have once again confirmed their significant presence through winning the 'Korea Social Media Awards' this year.

Moon So-min, Head of External Cooperation at KERI, stated, “Our goal is to create a communication space where anyone can easily and enjoyably resolve their scientific curiosity through the operation of various accessible channels,” adding, “As we have been recognized as a leading social media communication player in the science and technology community, we will contribute to the popularization of science culture with good content, with an even greater sense of responsibility.”

Meanwhile, KERI is a government-funded research institute specializing in electricity under the National Science and Technology Research Council of the Ministry of Science and ICT.