With the recent increase in global data usage, semiconductor brand value has increased significantly, and Samsung Electronics has further strengthened its position as a 'global top 5' brand by recording double-digit growth for two consecutive years.

According to the 'Best Global Brands' announced by Interbrand, a global brand consulting firm, on the 3rd, Samsung Electronics' brand value grew 17% year-on-year to $87.7 billion (KRW 124.5 trillion based on KRW 1,420), ranking 5th globally.

Samsung Electronics first entered the top 10, jumping from 17th place in 2011 to 9th place in 2012. Since then, its brand value ranking has steadily risen, reaching 6th place in 2017 and 5th place in 2020. It is the only Korean company included in the top 10, a list dominated by US companies like Apple, Microsoft, Amazon, and Google. The only non-US brands among the top 10 are Toyota (6th, Japan) and Mercedes-Benz (8th, Germany).

The recent increase in global data usage has significantly increased the brand value of semiconductors. In particular, Samsung Electronics achieved double-digit growth for two consecutive years, growing 17% this year following 20% last year, thanks to solid financial performance and growth across all its products, including mobile phones, TVs, home appliances, and networks.

Samsung Electronics has spared no expense in investing in next-generation technologies and advanced manufacturing capabilities. Recent investments include a $17 billion fab in Texas and the Giheung Semiconductor Research Complex. Thanks to its full support and commitment to technology development, Samsung Electronics has successfully achieved mass production of the industry's first 3nm GAA process.

Innovations in memory solutions tailored to the AI era have enabled explosive data processing by applying AI and machine learning to memory, and are accelerating the establishment of a future technology ecosystem by expanding partnerships to solve challenging problems.

Amidst this, there was significant fluctuation in the rankings of brands within the top 10 in brand value this year, but Samsung Electronics maintained its 5th place position by widening the gap with 6th place from $17.1 billion last year to $27.9 billion this year.

Interbrand evaluates brand value annually by comprehensively analyzing the company's financial performance, the brand's influence on customers' product purchases, and brand competitiveness (strategy, empathy, differentiation, customer engagement, consistency, trust, etc.). It has the longest history among global brand value evaluations and is recognized for its credibility in evaluation methods.

Interbrand stated that "Samsung Electronics' integrated organizational efforts to strengthen customer experience based on 'One Samsung', strengthening the 'SmartThings' connection experience, leadership in various innovative products such as foldables, Neo QLED 8K, and Bespoke, and future technology, and MZ-friendly marketing activities such as '#YouMake' had a positive impact on this evaluation, leading to an increase in brand value."

“Samsung Electronics’ brand value has achieved double-digit growth for two consecutive years thanks to the support of our global customers,” said Lee Young-hee, Vice President and Head of Samsung Electronics’ Global Marketing Center. “We will work together across all business units to further enhance the true customer experience.”