ASML, the world's largest lithography equipment company, has seized the opportunity to connect with top semiconductor talent and secure future talent through a campaign that combines interactive content with a VR web.

ASML announced on the 18th that the 'ASML Hero Campaign' launched in November of last year received a positive response from the MZ generation and laid a solid foundation for recruiting excellent talent.

In particular, ASML Korea evaluated that this campaign was successful in conveying ASML's technological prowess and corporate culture in a familiar manner and in stimulating the interest of talents who will contribute to the global semiconductor industry.

The ASML Hero campaign, conducted by ASML Korea, was implemented to allow participants to vividly experience FAB facilities, extreme ultraviolet (EUV) and deep ultraviolet (DUV) equipment, etc., based on storytelling in which participants become CS engineers and carry out missions.

In addition, ASML's core values of Challenge, Collaboration, and Care were reflected in game elements such as 360-degree VR web and interactive content to convey ASML's ideal talent in an interesting way.

The campaign was implemented on a website, so it could be participated in non-face-to-face without being restricted by time and place, and thus it was popular not only among job seekers who were interested in ASML, but also among industry professionals and the general public interested in engineering.Active participation also took place.

As of the end of December 2022, the campaign had accumulated approximately 80,000 views, showing high participation.

Participants in the ASML Hero campaign said, “Through this campaign, we were able to vividly experience ASML’s technology and corporate culture, which are not easily accessible,” and “I think it would be helpful for job seekers if we continue to run campaigns like this in the future.”

An ASML Korea recruiter stated, "Work experience is a key factor in our recent hiring process. This campaign has been incredibly helpful in promoting ASML's core values and providing a glimpse into a day in the life of an engineer. Compared to the past, applicants have a greater understanding of the company and the job, and more of them are providing high-quality answers during interviews."

ASML Korea plans to actively utilize this campaign content in various future recruitment events and job fairs.

ASML Korea CEO Woo-kyung Lee said, "ASML Korea has been running various campaigns to promote our company and secure excellent Korean talent. Through this campaign, we aimed to provide information about ASML's ideal employee and job scope." He added, "We hope that this ASML Hero campaign provided a meaningful and beneficial experience for the participants, and we hope that many people will show interest and anticipate our upcoming recruitment."