IBM expands its consulting services portfolio by supporting Adobe's suite of creative generative AI models.

IBM announced on the 8th that it has expanded its partnership with Adobe to support enterprise clients with Adobe's creative generative AI model products and consulting, including Adobe Sensei GenAI service and Adobe Firefly.

IBM's portfolio of consulting services helps companies foster collaboration and maximize creativity on design and creative projects, automate tasks to accelerate progress, and provide stakeholder visibility.

Adobe's enterprise customers collaborate with IBM consulting experts, including over 21,000 data and AI specialists, to support the effective implementation of generative AI models into their work.

A representative example is Firefly, which is used to create image and text effects. There's also Sensei GenAI, a collaborative pilot project for marketers that streamlines marketing workflows to improve productivity by embedding it across enterprise applications.

“We’re seeing a growing number of brands applying generative AI to develop highly personalized customer experiences and leveraging productivity as a growth driver,” said Matt Candy, IBM Consulting’s iX Customer & Experience Transformation Leader. “IBM is expanding our strategic partnership with Adobe to help marketers design AI-powered experiences more effectively while also ensuring they have the right safeguards in place. We’ll ensure that AI fosters brand consistency and integrity, built on trust and transparency.”

“We’re expanding our partnership with IBM to help businesses deliver next-level personalized experiences to their customers,” said Justin Merickel, vice president of Adobe’s Digital Experience business. “By combining Adobe’s AI content supply chain solutions with IBM’s human-centered design, we expect to unlock entirely new levels of creativity that delight employees and customers, accelerate AI adoption, and drive better business decisions.”