Naver has unveiled a lineup of generative AI that anyone can easily use.

On the 24th, Naver held the conference 'DAN 23' at the Grand Intercontinental Seoul Parnas, inviting Team Naver partners to share Team Naver's technological direction and business strategy centered on generative AI.

On this day, Naver unveiled 'Hyperclova X,' a generative AI evolved from 'Hyperclova,' and introduced the conversational AI service 'Clova X' and the generative AI search 'CUE:'. In addition, Naver's generative AI products and changes to its major services, such as search, commerce, and advertising, which utilize them were also revealed.

Naver is advancing its technology and enhancing usability by applying various AI-based recommendation technologies to diverse areas, including search, shopping, reservations, reviews, UGC, maps, and video.

In her keynote speech, Naver CEO Choi Soo-yeon stated, “The essence of satisfying users’ needs and providing desired results is no different between ‘search’ and ‘generative AI,’” adding, “Understanding users, service operation know-how, and technological capabilities all serve as the foundation that strongly underpins the competitiveness of ‘Hyperclova X,’ the current backbone model for generative AI.”

CEO Choi added, “Advanced technology built by consistently investing 22% of operating revenue in R&D, high-quality data, and strong infrastructure such as our own IDC are important pillars of Naver’s generative AI competitiveness.”

Naver plans to use its own infrastructure to have each Sejong serve as a brain center for mega-AI. Naver will open Sejong, a hyperscale data center capable of accommodating over 600,000 servers—the largest in Asia for a single company—this coming November.

CEO Choi Soo-yeon explained, “Naver’s competitiveness lies in a ‘winning loop’ structure where various services and partners are interconnected to drive growth, which in turn leads to the growth of the platform,” adding that ‘Hyperclova X’ further accelerates this winning loop.

On this day, Naver announced that it has started beta testing for 'Clova X,' a new conversational AI service based on HyperClova X. In September, new services including the generative AI search 'CUE:' will also be unveiled.

'Clova X' is a conversational AI service capable of providing diverse responses based on creation, summarization, reasoning, translation, and coding. It enables multi-turn conversations where questions and answers follow one after another. In particular, it introduces a 'skill' feature system that connects various Naver service APIs. It complements answers that are limited by the language model's own generation capabilities, accesses various services more easily, and learns on its own.

"Naver was the third company in the world to develop an LLM, and HyperClova X achieved a 75% response win rate compared to OpenAI's ChatGPT 3.5," said Sung Nak-ho, Head of Hyperscale AI Technology at Naver Cloud. He explained that this gives it significance as an LLM optimized for the Korean language.

'CUE:', a generative AI search service, is capable of understanding and answering even difficult questions involving complex intents. To achieve this, it utilizes the latest information to provide multi-dimensional search results.

In addition, Naver plans to launch new generative AI-based tools for partners, including sellers, creators, and advertisers, that can be immediately applied in daily life. Generative AI is set to be applied across Naver services, including technology that enables sellers to improve business operational efficiency, 'Clova for Writing,' a writing tool that provides creators with a new content creation experience, and 'Clova for AD,' a generative AI-based advertising product for advertisers.

CEO Choi Soo-yeon stated, “Naver is ready to embrace the new change of generative AI,” adding, “We will support sellers, creators, and partners working with Naver with powerful technology and services so that they can grow while preserving diversity.”

Meanwhile, at the event, discussions were held not only on generative AI but also on the AI Foundation model for robots being researched at Naver Labs, Naver's AI ethics policy, and the creation of an AI ecosystem with startups. Additionally, the current status and direction of Team Naver's various businesses, including Naver Pay, Naver Webtoon, and global C2C businesses, were shared.