As the on-device AI market, which refers to AI implementation on devices, is gaining attention, LG Electronics has entered into AI technology collaboration to lead the AI notebook market.

LG Electronics announced on the 6th that it recently signed a memorandum of understanding (MOU) with Upstage, an AI technology development and service company, at the LG Twin Towers in Yeouido, Seoul, for "on-device AI technology development cooperation." The signing ceremony was attended by Upstage Vice President Choi Hong-jun and LG Electronics IT CX Director Gong Hyuk-jun.

'On-device AI' is a technology that allows AI functions to be used directly on devices such as laptops and tablets without a separate internet connection. Because it processes information directly within the device, it features superior security, fast operation speed, and low power consumption compared to cloud-based AI.

LG Electronics has implemented on-device AI by installing Intel's latest CPU, the next-generation artificial intelligence (AI) processor, in its 2024 model 'LG Gram'.

Through this business agreement, the two companies will gradually collaborate on the development of on-device AI-based 'Lightweight Language Models (SLMs, Small Language Models)' and AI functions and services applicable to laptops.

LG Electronics will utilize Upstage's "Solar" model, recognized for its differentiated performance in the SLM market, which boasts strengths in information security and specialized field-specific features. The company plans to provide customers with an optimal user experience, allowing them to enjoy differentiated AI-based services with peace of mind, anytime, anywhere.

We also develop AI functions and additional services applicable to LG Gram, providing new experiences that assist customers' daily lives with personalized, customized AI services. For example, it can recognize the user's commands and search, recommend, or summarize what the customer wants based on the data stored in the laptop.

Upstage Vice President Choi Hong-jun said, “We expect that by developing and applying on-device AI technology together, the two companies will be able to provide faster, more convenient, and safer AI services,” and “We will do our best to apply the highest-performance AI to the LG Gram so that customers around the world can enjoy AI functions more conveniently.”

LG Electronics' Gong Hyuk-jun, head of IT CX, said, "LG Gram has been leading the ultra-light and premium notebook market with continuous innovation for the past 10 years," and added, "Based on our advanced technological competitiveness in the AI field, we will actively target the next-generation AI notebook market."