Taeyeon Kim and Yongro Yoon, who have established a presence in the domestic public relations industry across various categories, including healthcare, consumer goods, tech, and government, will launch a new hybrid communications consulting firm, Hive Worldwide, in Seongsu-dong on the 2nd.

The two representatives launched Hive Worldwide after ending their partnership with Allison+Partners, which launched in Korea in 2018.

We will move our office to Seongsu-dong and, based on our extensive experience in media relations, digital and creative, crisis management, and brand consulting, we will integrate the latest technologies, including AI, to provide our customers with the most innovative and efficient integrated communication solutions.

Hive Worldwide will focus on building diverse partnerships to respond quickly and efficiently to the rapidly changing business environment and consumer trends. As part of this, it is reported that the company will first provide hybrid integrated marketing services specialized in five specialized fields (consumer goods, healthcare, tech, travel, and public sector) as the exclusive domestic partner of a leading global integrated marketing communications company headquartered in New York.

Together with Starseed Co., Ltd. (CEO Bo-mi Son), a developer of the 'Pulitzer AI' platform based on generative artificial intelligence (AI), we have developed a 'Hi-Pulitzer' press release writing and distribution service system specialized in the healthcare-tech field.

This system supports the quick and accurate creation and distribution of press releases in the healthcare and tech sectors, previously hampered by complex industry terminology, stringent regulations, and legal guidelines. This allows customers to enjoy a more competitive service, not only in terms of the time and cost involved in producing the materials, but also in terms of the quality of the materials.

“In a world where content is central, we aim to be a guide that guides our clients’ brands to a broader perspective and provides a future-oriented direction,” said Yong-ro Yoon, CEO of Hive Worldwide. “Through hybrid marketing consulting services that combine today’s trends and technologies, we will become a true partner that creates future value for our clients’ brands and builds successful businesses.”

Taeyeon Kim, CEO of Hive Worldwide, said, "We dream of becoming a bridge that connects brands and consumers, going beyond being a simple information delivery channel." He added, "In this constantly changing era, we will lead the market by creating wonderful communication between companies and customers in Hive's own way that crosses digital and analog, science and creativity, and tradition and innovation."