Snowflake, a global data cloud company, supports secure data sharing and collaboration between companies.

Snowflake officially launched and opened the 'Snowflake Data Cleanroom' to the public on the 2nd.

The service is initially available to Amazon Web Services and some Microsoft Azure customers. Customers, regardless of business size, can securely share data and collaborate closely while protecting personal information on the data cloud.

The data cleanroom technology was announced through the acquisition of related technology company Samooha, which was named one of the 'Most Innovative Data Science Companies of 2024' by Fast Company.

Now fully integrated into Snowflake's data cloud system, its capabilities are further enhanced by Snowflake Horizon, a built-in governance model that provides rules, security, privacy, interoperability, and access capabilities.

Data cleanrooms are a groundbreaking solution that allows for the secure sharing of sensitive data with external companies and organizations, while keeping sensitive data, such as personal information, private.

Until now, data cleanroom technology has been utilized only by a small number of data security experts, even within large organizations. With the general availability of this service, more users across industries can analyze and collaborate on data in a highly secure environment. Throughout all collaboration processes, sensitive data, such as personally identifiable information, remains confidential.

Snowflake provides its data cleanroom in the form of a Snowflake Native App.

Enterprise customers can create new business value from data across cloud environments and business ecosystems while complying with Snowflake's governance, security, and privacy regulations. Customers can leverage the following capabilities within the data cleanroom:

Collaboration on sensitive data becomes easier in a secure environment. Organizations can quickly and easily create new data cleanrooms without additional licensing costs.

Here, anyone in business or technology can quickly extract only the information they need from data using industry-specific workflows and templates, including common targets, reach and frequency, and target attributes.

Access Snowflake's open and interoperable ecosystem. Connecting to the data cleanroom ecosystem allows you to integrate with third parties and access a variety of solutions from public cloud providers.

Customers can seamlessly collaborate with all business partners, regardless of whether they have a Snowflake account.

You can leverage Snowflake's built-in privacy and governance features. Built on Snowflake's native app framework, the data cleanroom only supports data access that adheres to Snowflake's rigorous governance, security, and privacy regulations. Customers and business partners can conduct more in-depth analyses while maintaining privacy.

“Data cleanrooms have become essential across industries as third-party cookies become unusable in browsers,” said Kamaksh Sivaramakrishnan, Director of Product Management, Snowflake Data Cleanroom, and Co-founder of Samuha. “In this environment, Snowflake Data Cleanroom helps marketers and other functions achieve secure, cloud-neutral data collaboration.”