Snowflake, a global AI data cloud company, successfully concluded its 'Snowflake World Tour Seoul' event, presenting an enterprise artificial intelligence (AI) strategy to enhance business competitiveness.

Snowflake held its largest data cloud conference, 'Snowflake World Tour Seoul', at the COEX Convention Center in Samseong-dong on the 10th.

Now in its third year, the event is the largest in its history and features keynote addresses, presentations on customer success stories from 14 companies, 10 Snowflake solution sessions, and various customer engagement events and programs.

Nexon Korea, Kyobo Book Centre, and Samsung Electronics presented innovative cases based on the Snowflake AI data cloud, with the participation of data cloud industry professionals including data engineers, data analysts, and AI/ML managers. They shared their real-world experiences of achieving business innovation through AI data clouds and emphasized that data-driven strategies are essential for enhancing corporate competitiveness.

In a keynote speech titled “The Era of Enterprise AI,” Christian Kleinerman, Senior Vice President of Products at Snowflake, said, “To establish an effective business AI strategy, you must integrate and manage data within the organization in one place and build a solid data foundation.” He added, “With the advent of the enterprise AI era, the burden and complexity of cost management are increasing, and the cost of AI is unpredictable. The Snowflake Data AI Cloud Platform helps all members realize the value of data easily and efficiently.”

At the event, Snowflake showcased its portfolio spanning data, computing, AI, security and governance, and collaboration, including Iceberg, which enhances interoperability with the OpenTable format, Polaris Catalog, which is based on the Iceberg open source REST protocol and is now available in public preview, Snowpark Container Services, and Snowflake Horizon. They also announced that Meta's open source LLM Llama 3.1 405B will now be hosted on Snowflake Cortex AI.

Jang Won-hong, leader of Kyobo Book Centre’s Data Intelligence Team, who gave the first keynote speech that day, shared the reasons for adopting Snowflake and the data modernization journey over the past three years. He said, “By adopting Snowflake, we were able to define business problems and successfully transition to a data-based work method by utilizing technology to solve them.” He continued, “Through systematic training, we were able to cultivate citizen analysts in various departments across the company, and as they led the development of various data-based use cases to improve customer experience, the culture of popularizing data is rapidly spreading.”

The breakout session, consisting of customer case studies from various industries such as manufacturing, retail and consumer goods, tech, and finance, and tech sessions explaining Snowflake's new features, was conducted in three tracks: △Snowflake Data Foundation: The beginning of data workload innovation △Snowflake Data Cloud: Creating new possibilities beyond boundaries △Snowflake AI workloads that are fast and efficient for everyone.

“I hope that this event will provide an opportunity for many companies to reaffirm the importance of data strategy through Snowflake’s innovative AI data cloud technology and real-world examples, and to seek insights and practical solutions necessary for establishing enterprise AI strategies,” said Kiyoung Choi, CEO of Snowflake Korea. “Snowflake will continue to support customers to maximize the value of data and successfully execute AI strategies based on safe and robust data governance.”