With strengthening global energy conservation regulations and the rapid expansion of cutting-edge industries such as electric vehicles, robots, and automation equipment, the importance of high-efficiency, low-power motor control technology is growing more than ever. At this industrial inflection point, NOVOSENSE Microelectronics, a specialist in analog and mixed-signal semiconductors, will host a technology webinar on "Motor Control Solutions." This webinar will go beyond simple information sharing and present key milestones that will allow companies to strategically address market demands and gauge their future vision. From the fundamental principles of motor drive to actual system design and optimization strategies, this webinar will provide practical technical guidance to engineers in the automotive and industrial automation industries, showcasing NOVOSENSE's next-generation solutions.

Latest trends and market requirements in motor control technology

The key topic in the motor control technology market today is undoubtedly "low-power implementation." Beyond simply driving the motor, maximizing efficiency with limited energy determines the competitiveness of the entire system. Noh Geun-dong, Director of NovoSense Korea, emphasized, "The most important factor in achieving low power is how precisely the motor can be controlled," emphasizing that precision control technology is the key to energy efficiency. This need for precision control goes beyond the performance of individual components and highlights the importance of system-on-chip (SoC) design, which integrates the MCU, driver, and communication interface.

This trend is also driving changes in the motors themselves. Unlike brushed motors of the past, which suffered from structural limitations in noise and efficiency, demand is rapidly shifting toward brushless direct current (BLDC) motors, which offer lower noise and easier control. This fundamental shift signals a shift in the industry's focus toward applications where noise and precision are crucial, such as automobiles, industrial robots, and high-end home appliances.

NovoSense is strategically responding to these market changes. Building on its deep technological expertise in its core automotive market, the company has recently been actively expanding its business into the industrial and consumer markets. As markets diversify and technological demands increase, engineers are increasingly required to have a deep understanding of the latest motor control technologies. To help engineers facing these technical challenges, NovoSense announced that this webinar will provide clear solutions.

This NovoSense webinar, titled "Motor Control Solutions: From Fundamentals to Practical Applications," is systematically structured to help engineers address the technical challenges they face in the field. We will cover comprehensive content ranging from basic theories to the latest technological trends.

* Basic Principles Master Clearly explains the operating principles of motors mainly used in industrial sites such as DC, BLDC, and PMSM, and provides a solid theoretical foundation by organizing key concepts such as speed, torque, and phase control.
* Practical Design Guide This guide goes beyond theory and provides optimization guides that can be immediately applied to actual product design, such as MCU-driver-motor interface design points, circuit configuration for minimizing power loss, and effective thermal management strategies.
* Future Technology Trends: Analyze the latest technological developments for energy conservation and smart control, share differentiated application strategies in key future industries such as industrial automation, robotics, and electric vehicles (EVs), and provide insight into future technologies.

The depth of the webinar, encompassing both theory and practice, raises expectations about how NovoSense implements its technological prowess in actual hardware solutions.

NovoSense's technology and solution portfolio

NovoSense's product portfolio clearly demonstrates a dual approach to addressing market needs: highly integrated drivers for highly specialized applications and integrated SoC solutions that revolutionize system design.

As a representative example, the stepper motor driver 'NSD8381' used for automobile headlight control (ADB/AFS) and HUD position adjustment is an integrated driver with unique protection and diagnostic functions such as stall detection. This feature, which precisely detects the load status of the motor without a separate Hall sensor or shunt resistor, is a key technology that not only reduces the system's bill of materials (BOM) cost but also reduces mechanical complexity, thereby improving overall reliability.

Meanwhile, moving away from the past method of combining individual MCUs and driver ICs, SoCs that integrate all functions into a single chip are establishing themselves as the new standard for smart actuator design. NovoSense's 'NSUC1612' is a strategic product that tackles this trend head-on. This motor driver SoC integrates a 32-bit ARM Cortex-M3 MCU core, a half-bridge driver, and even LIN/CAN communication interfaces into a single chip, drastically simplifying system design. In particular, the integration of the MCU and driver into a single chip minimizes the delay time of the control loop and enables more precise control, directly meeting the key market demands of low power and high efficiency.

In addition, NovoSense offers a wide range of products, from small-capacity drivers with built-in FETs to controller products that can control external FETs and support high-capacity applications up to 300W, flexibly responding to customers' diverse power specifications.

NovoSense's competitiveness extends beyond simply providing superior products. Another strength is its robust technical support system, which helps customers successfully develop and mass-produce their products.

Director Noh Geun-dong expressed confidence in his company's customer-focused technical support, explaining, "For our customers' convenience, we provide reference designs and evaluation boards as standard. Furthermore, if necessary, our motor driver specialist engineers can visit Korea to provide on-site support."

Furthermore, NovoSense is striving to evolve beyond a simple chip supplier into a total solutions company through strategic investments to secure future technologies. A prime example is the acquisition of Magntek, which possesses encoder technology essential for precise motor position sensing. This internalization of both the position-detecting sensor technology (Magntek) and the highly integrated driver SoC (NSUC1612) that drives it demonstrates NovoSense's clear strategy of mastering the entire motor control signal chain to provide a truly "total solution."

“As the market demand for precision control grows, motor drivers have become more important,” said Director Noh, indicating that NovoSense will lead the market change through next-generation motor control technology.