Building on SAP Korea's 30-year history, we will actively accelerate our customers' transition to the cloud and support the digital transformation of domestic companies.

SAP Korea held a commemorative press conference on the 11th at the Brookfield Hall on the 3rd floor of IFC The Forum in Yeouido, Seoul, to celebrate its 30th anniversary.

Shin Eun-young, CEO of SAP Korea, who gave the opening remarks, said, “SAP Korea has been able to grow alongside the Korean IT industry for the past 30 years thanks to close collaboration with our customers,” and added, “We will continue to lead digital transformation through customer-centric innovation and cloud transition.”

SAP Korea started in Yeouido in 1995 with 15 employees and has achieved remarkable growth, with approximately 800 employees and 300 engineers working at SAP Labs Korea.

SAP Labs Korea is responsible for developing SAP's strategic solutions, including in-memory databases, AI, and analytics, and is positioning itself as a global hub of innovation.

Shin Eun-young, CEO, said, “As SAP headquarters strengthens its cloud-centric strategy, “Cloud transformation has also begun in earnest in the Korean market,” he said, emphasizing that “the domestic growth rate of SAP Cloud over the past three years has significantly exceeded the industry average.”

He continued, “Now, instead of asking ‘Should we go to the cloud?’, the main topic is ‘How to transition to the cloud.’” He revealed that SAP’s latest technologies and platforms are supporting the digital innovation of domestic companies.

In particular, he cited the 'customer-centric' culture as a key factor in SAP Korea's success.

“SAP places customers at the heart of every business,” said CEO Shin. “We have developed our products and services through continuous collaboration and feedback with our customers.”

Indeed, SAP Korea has played a crucial role in actively conveying the voices of customers to headquarters, ensuring that the needs of the Korean market are reflected in global products.

He also mentioned the high interest and deep demands of Korean customers.

“Korean customers provide feedback that is two to three levels deeper than global standards,” said CEO Shin. “This passion and engagement is a major driving force behind SAP’s innovation.”

SAP headquarters also considers the Korean market strategically important.

CEO Shin stated, “SAP’s chairman has visited Korea twice this year, and he visits Korea every year to strengthen relationships with domestic customers,” adding, “SAP will continue to create the future of digital transformation together with Korean companies.”


This event was attended by SAP's global executives and representatives from key customers, who shared SAP Korea's 30-year journey and future vision.

First, Simon Davis, President and CEO of SAP Asia Pacific (APAC), emphasized that the Korean market is the most important strategic market in the Asia Pacific region.

Simon Davis, Chairman and CEO, stated, “Building on our strong customer base and innovative technological capabilities built over 30 years, we will spare no effort in actively supporting and investing as the representative of the Asia Pacific region to help SAP Korea grow further in the AI era.”

Innovation cases from major clients were also introduced.

Kwon Il, leader of CJ CheilJedang's Next ERP TF, shared the results of collaboration with SAP Korea and its future vision.

Leader Kwon Il said, “Based on our collaboration with SAP, we have established a structure that can flexibly respond to the rapidly changing business environment with a market focus,” and “For AI-based business innovation and data-centric management transformation, we will introduce S/4HANA Cloud ERP and Business Data Cloud (BDC) based on RISE with SAP, build a digital twin-based continuous process innovation system utilizing SAP Signavio, and accelerate global competitiveness and sustainable growth by introducing SAP Ariba and AI Unit.”

CEO Shin Eun-young said, “I would like to thank all the customers, partners, and employees who have been with us for the past 30 years,” and added, “We will continue to do so in the future.” SAP Korea announced that it will contribute to the development of the Korean IT industry through innovation and collaboration.