Samsung Electronics presents an experience that expands AI innovation across all areas of entertainment, home, and care through CES 2026.

Samsung Electronics held the CES 2026 'The First Look' press conference in Las Vegas, USA on the 4th and unveiled a new AI vision called 'Your Companion to AI Living.'

This event was held at the exclusive exhibition hall of the Wynn Hotel with the attendance of approximately 1,500 media and partners from around the world, and focused on Samsung Electronics' AI-based lifestyle innovation strategy.

Samsung Electronics President and CEO Roh Tae-moon (Head of DX Division) stated, “We will apply AI to all of Samsung Electronics’ product lines and services so that customers can enjoy a true AI experience,” and “We will lead the popularization of AI experiences and establish ourselves as an AI companion in everyday life.”

He proposed the following as key strategies for this: △open collaboration, △hybrid AI combining on-device and cloud, △strengthening AI interface based on SmartThings and One UI, and △enhancing security and AI reliability based on Samsung Knox.

Samsung Electronics is revolutionizing the TV viewing experience by combining the latest AI technology with its unique display technology.announced its vision of being an 'entertainment companion'.

Yong Seok-woo, head of the Visual Display Business Division, said, “Samsung Electronics has been redefining the possibilities of TVs by maintaining the top spot in the global TV market for 20 consecutive years,” and added, “We will continue to innovate to provide enjoyment and comfort to customers.”

Samsung Electronics unveiled its TV-only AI platform, 'Vision AI Companion.'

The platform understands the context of users' questions and provides personalized insights, enabling TVs to function beyond mere displays and become "daily assistants."

The 2026 TV lineup will be the first in the industry to adopt the next-generation HDR standard 'HDR10+ ADVANCED' and will be equipped with 'Eclipsa Audio', jointly developed with Google, to provide immersive 3D sound.

Additionally, the 'Q-Symphony' feature has been expanded to all Harman brands to support a richer sound experience.

The press conference featured the world's first 130-inch Micro RGB TV, attracting attention.

It will implement overwhelming color expression by applying RGB LEDs of 100㎛ or less, and is expected to expand to a diverse lineup ranging from 55 to 100 inches.

An OLED TV with a zero-gap wall mount and the 'Music Studio', a Wi-Fi speaker created in collaboration with French designer Erwan Bouroullec, were also unveiled.

Samsung Electronics presented its vision of 'Home Companion' with the goal of 'liberating people from housework.'

Kim Cheol-gi D“Samsung AI appliances are evolving into home companions based on an overwhelming connectivity ecosystem, screen-, camera-, and voice-based interactions, and the reliability of 50 years of technological expertise,” said the head of Business Unit A.

SmartThings is the world's largest smart home platform, connecting 430 million users and over 4,700 devices. It strengthens AI-based personalized automation, enabling home devices to understand and respond to user needs.

The 2026 'Bespoke AI Family Hub' refrigerator will be the first home appliance to be equipped with Google's latest AI model, 'Gemini'.

This will significantly expand the scope of food awareness and provide various functions such as △recipe recommendation ‘What should I eat today?’ △video-based recipe conversion ‘Video to Recipe’ △diet analysis ‘Food Note’.

Additionally, a number of new AI-based products were unveiled, including the 'Bespoke AI Air Dresser', the 'Bespoke AI Combo' washer/dryer, and the 'Bespoke AI Steam' robot vacuum cleaner equipped with a 3D obstacle sensor.

Samsung Electronics also introduced a 'Home Care Service' that detects household risks such as water leaks in advance and provides insurance premium benefits in cooperation with insurance companies.

Samsung Electronics announced its 'Care Companion' vision, which integrates AI across mobile, TV, and home appliances to provide personalized health management.

Samsung Health analyzes chronic disease risks based on sleep, nutrition, and activity data and provides exercise and sleep coaching. It also connects to the refrigerator to suggest a healthy diet, and connects to medical consultation through the 'Xealth' platform when abnormal symptoms occur.

In particular, Samsung Electronics attracted great attention by unveiling for the first time brain health technology that uses wearable and mobile devices to analyze subtle behavioral changes, such as walking speed and finger movements, to detect cognitive decline early.

CEO Roh Tae-moon emphasized, “All of Samsung’s AI innovations are aimed at making users’ daily lives more valuable,” and “We will establish a responsible AI ecosystem to position ourselves as a ‘true AI companion for everyday life.’”

Samsung Electronics' new products and services unveiled at CES 2026 will be available at the Wynn Hotel exhibition hall from the 5th to the 7th.