Synology, a data management and storage solutions company, is launching a full-scale attack on the Korean market.

Synology announced on the 27th that it had officially launched the 'Korea Business Headquarters' by making the Korean team, which had been operating under the existing International Business Headquarters, independent.

This reorganization reflects our commitment to long-term investment in the Korean market and is a strategic move to further strengthen our support capabilities for domestic customers and partners.

Synology has maintained an average double-digit sales growth rate in the Korean market over the past three years, driven by rapid expansion of market demand due to the proliferation of AI and rapid changes in the data storage/management and information security environments.

In particular, the B2B business sector achieved remarkable results, with annual sales growing by more than half.

Based on this growth momentum and market potential, the company decided to launch its Korean business headquarters, judging that more focused local operations were necessary.

With the launch of its Korean business headquarters, Synology has also reorganized its organizational structure to strengthen local decision-making and execution capabilities.

To this end, Victor Wang was appointed as head of the Korean business division. Victor Wang, CEO, explained, “In an environment where AI trends are spreading and data security threats are increasing, data storage, backup, and management capabilities are key factors that determine corporate competitiveness.” He added, “We have confirmed the high demand and growth potential in the Korean market, so we decided to independently operate a dedicated organization.”

He continued, “We view Korea as an important strategic market for Synology, and we will continue to expand our team and strengthen collaboration with local distribution partners to respond more quickly to customer needs.”

Through this, the company plans to provide customized data management and security solutions to a wide range of customers, from small and medium-sized enterprises to large corporations and public institutions.

Since joining Synology in 2012, Victor Wang has gained global business experience through sales roles in various regions including Taiwan, Southeast Asia, the Middle East, and Africa.

For the past five years, he has led the French branch, spearheading business expansion across France, the Benelux region, Southern Europe, and Africa. Synology's position in the enterprise market has also been strengthened, with over 80% of companies in the French CAC40 Index now adopting Synology solutions.

With the launch of its Korean business headquarters, Synology plans to expand its domestic customer base across data storage, backup, security, and collaboration solutions, and further solidify its position in the Korean market through collaboration with its partner ecosystem.