Launch of Spatial Signage at Barcelona Exhibition, Strengthening AI Solutions and Partnerships

Samsung Electronics has launched its strategy to conquer the commercial and corporate display market by unveiling new glasses-free 3D display products, Spatial Signage, and ultra-large commercial displays at ISE (Integrated Systems Europe) 2026, Europe's largest display exhibition.

ISE 2026 took place from the 3rd to the 6th (local time) at Fira Barcelona, Barcelona, Spain. Samsung Electronics showcased its next-generation displays and operational solutions in a 1,728-square-meter (approximately 522 pyeong) exhibition hall. At the entrance, three types of spatial signage and four types of ultra-low-power displays, the "Color E-Paper," were installed. “In commercial spaces, it is crucial to connect devices and solutions to provide customers with a consistent and integrated experience,” said Yong Seok-woo, President of Samsung Electronics’ Visual Display Business. “We will present a vision for the future of commercial spaces through innovation in products and solutions equipped with AI capabilities.”

Samsung Electronics has launched its 85-inch Spatial Signage (model name: SMHX) globally. This product is a display that realizes 3D spatial sensation without 3D glasses, and has a structure that is 52mm thick by applying its proprietary technology '3D Plate'. It has a 4K UHD (2,160 x 3,840) resolution and a 9:16 aspect ratio, and weighs 49kg. It supports the VESA standard, so it can be installed on a stand or wall-mounted, but the stand and slim-fit wall mount are sold separately.

In terms of picture quality, it features 4K UHD upscaling, 16-bit color mapping, and dynamic HDR based on a quantum processor, and is equipped with an anti-glare panel. It also supports the AI-based content creation app "AI Studio," which is newly installed in the digital signage operation solution "Samsung VXT (Visual eXperience Transformation)." Samsung VXT is sold separately and availability may vary by region, and AI Studio is scheduled to be released in the first half of 2026.

Spatial Signage won an Innovation Award in the newly established Enterprise Technology category at CES 2026 in January of this year, and also won an Innovation Award at IFA 2025 in September of last year. Following the launch of the 85-inch model, Samsung Electronics also plans to release the 32-inch and 55-inch models, which were unveiled at ISE 2026, within the first half of 2026.

A lineup of ultra-large signage products was also unveiled. Samsung Electronics introduced new products, the 130-inch Micro RGB Signage (model name: QPHX) and the 108-inch The Wall All-in-One (model name: MMF-A). The Micro RGB Signage precisely controls colors by arranging micro-sized RGB LEDs, and the The Wall All-in-One is designed to reduce installation time with a frame kit and an integrated screen. The 108-inch model has a 2K resolution, and Samsung Electronics explained that it reduced installation time by improving the integrated cabinet structure compared to existing The Wall All-in-One models (146-inch 4K/2K, 136-inch 2K, 110-inch 2K).

In the enterprise display sector, Samsung Electronics has proposed a video conferencing environment through partnerships. In collaboration with Cisco, Samsung Electronics has received certification for compatibility with Cisco devices and solutions for its 115-inch 4K Smart Signage (model: QHFX) and 146-inch 2K The Wall All-in-One (model: IAB). Logitech announced a rapid installation package combining its 4K Smart Signage QBC lineup with Microsoft Teams Rooms solutions, enabling deployment within an hour.