Presenting commercial displays and integrated platforms for each space, introducing new micro LED and e-paper products.

LG Electronics unveiled a B2B customized solution combining displays, software, and artificial intelligence (AI) at 'ISE (Integrated Systems Europe) 2026,' Europe's largest display exhibition.

LG Electronics presented its commercial display strategy under the theme of "Solutions Beyond Displays" at its 1,184-square-meter exhibition hall at ISE 2026, held in Barcelona, Spain, from the 3rd to the 4th (local time). The exhibition hall was designed to showcase products and solutions tailored to the specific needs of each space, reproducing real-world environments such as hotels, control centers, meeting rooms, study spaces, and drive-throughs.

The hotel concept space showcased display applications that considered both accommodation operators and guests. The control room featured an integrated security system emphasizing stable operation and security, while the learning space featured an electronic whiteboard featuring AI functionality. In the drive-thru zone, a display solution that can respond to external shocks and environmental changes was introduced.

Another key feature of the exhibition was "LG Business Cloud," an integrated platform for commercial display operations and management. LG Electronics showcased in-store displays based on this platform, in collaboration with K-brands, highlighting its potential for practical use in real-world retail environments. Collaboration spaces with LG Household & Health Care, Paris Baguette, Aurora World, Boksoondoga, Samyang Foods, and the Korea Tourism Organization were among the highlights.

Visitors can experience a variety of displays, including StandbyMe, kiosks, transparent OLEDs, and e-paper, as well as software solutions like LG ConnectedCare, LG SuperSign, and LG SoundCast. ConnectedCare allows users to manage signage across multiple stores and monitor energy usage using a single laptop. SuperSign is designed to enable even small businesses to create and distribute AI-based content.

New products were also unveiled. LG Electronics unveiled its new ultra-high-definition micro LED signage, "LG Magnit," and its ultra-low-power display, "E-Paper." Magnit features a full-face black coating and dot-by-dot control technology to enhance image quality and operational stability, while E-Paper boasts a paper-like texture, thinness, and low power consumption.

At the entrance to the exhibition hall, a large LED tower and a media facade using transparent mesh LEDs were installed. Park Hyung-se, President and Head of LG Electronics' MS Business Division, announced that LG Electronics will increase its competitiveness in the commercial display market by strengthening its software capabilities.