LG Electronics is accelerating its push into local markets, focusing on the Global South, with AI-powered homes and locally tailored appliances. This strategy aims to strengthen partnerships with key partners in emerging markets with high growth potential and expand mid- to long-term business opportunities.

LG Electronics hosted its first "LG InnoFest" of the year in Abu Dhabi, United Arab Emirates (UAE), for two days, starting on the 4th (local time), inviting key Middle Eastern and African business partners. This marks the first overseas event showcasing its core product lines, including home appliances, TVs, and air conditioners, in seven years, since 2019.

LG InnoFest is a regionally focused event where LG Electronics shares new products and business strategies with key partners in each region. Through this event, LG Electronics presented its vision for the "Zero-Labor Home," the goal of its home appliance business, and showcased locally tailored products and solutions utilizing AI.

Approximately 250 people, including B2C and B2B business partners and foreign journalists from 43 countries in the Middle East and Africa, attended this event. LG Electronics introduced AI-based home solutions implemented in real-life environments by setting up a new product exhibition zone and an 'LG AI Home' experience space.

"LG AI Home" integrates control of home appliances and IoT devices, centered around the AI home hub "ThinQ On" and the "LG ThinQ" app. It also offers features tailored to local living environments and needs, such as energy usage management, air quality improvement, and home security. LG Electronics plans to expand this AI home solution into the B2B sector, focusing on the new housing market.

The new product exhibition zone showcased large-capacity washing machines, large-capacity refrigerators, HVAC products, built-in appliances, and "Fit & Max" design kitchen appliances tailored to the needs of extended families. Products featuring AI-based laundry and refrigeration management were showcased as examples of products designed to reflect local lifestyles.

LG Electronics plans to sequentially host "LG InnoFest" in Latin America and Asia, starting with Abu Dhabi this year. Jeong Pil-won, Executive Director of LG Electronics' Central Asia region, stated, "We will continue to grow by strengthening our partnerships with partners through AI home solutions that combine the competitiveness of our core products with AI, and customized products that reflect the lifestyles of local customers."