WD is introducing a new portfolio of external storage products for content creators and creative professionals, integrated under the 'G-DRIVE®' brand.

WD announced on the 20th that it plans to strengthen its market competitiveness by unifying its creator-dedicated storage lineup featuring large capacity, high performance, and reliability through the transition of its existing SanDisk Professional product family to G-DRIVE®.

G-DRIVE®, well known for its iconic 'G' logo, is a brand that encompasses WD's entire range of storage for creators, from desktop drives to portable storage and multi-bay RAID systems.

This product family was designed with various creative workflows in mind, such as high-resolution photography, video production, graphic design, and music and audio engineering.

It reliably supports the entire content creation process, from on-location shooting to real-time editing, backup, and post-production, for individual creators as well as production studios and corporate environments.

Through this brand integration, WD positions quality, performance, and reliability as core values and adopts a strategy of simultaneously providing the high-capacity storage and fast data transfer speeds required by creators.

Currently under the SanDisk Professional brand Products currently on sale will be sequentially switched to G-DRIVE® by the end of this month, and existing HDD-based products will also maintain the same support and warranty services.

“G-DRIVE is a trusted storage brand for all creators at every stage of their workflow, from beginners to experts,” said Derin Bullick, Director of Product Management at WD. “This integration signifies our intention to build upon the proven legacy of G-DRIVE while providing the tools to turn creators’ imaginations into reality through WD’s storage innovations.”

The newly unveiled G-DRIVE® lineup includes 'G-DRIVE ArmorATD' with enhanced mobility and durability, desktop storage 'G-DRIVE' and 'G-DRIVE PROJECT' supporting up to 26TB, 'G-RAID PROJECT 2' with a capacity of up to 52TB, and 'G-RAID SHUTTLE 4·8' expandable up to 208TB.

These products are based on enterprise-grade Ultrastar® HDDs and are optimized for high-load creative tasks and multi-camera video production environments.

This brand transition is part of a strategy WD has been pursuing since spinning off as an independent HDD company, and WD plans to continue responding to diverse market demands through its color portfolio, including WD Gold®, WD Purple®, WD Red®, WD Blue®, and WD BLACK®.