ams OSRAM has announced an exhibition commemorating the 120th anniversary of the OSRAM brand at "Light + Building 2026" in Frankfurt, Germany. The lighting industry is restructuring from a focus on luminaires to a system technology encompassing building operation, safety, and energy efficiency. The exhibition aims to showcase the brand's history and emerging technologies in one place.

The exhibition will be held in Frankfurt am Main from March 8th to 13th (local time). Light + Building has been introduced as an international trade fair covering lighting, electrical and building service technologies, and intelligent building systems.

ams OSRAM's participation information is also listed on the event organizer's exhibitor search page. The page lists its booth location as Hall 8.0, Booth D40. The company's event information page also provides the same location information.

The 120th anniversary is based on the fact that the 'OSRAM' trademark was registered in 1906. ams OSRAM points to the trademark registration in 1906 as the brand's starting point on its website and has set 2026 as its 120th anniversary.

The exhibition's message is geared toward smart applications through the combination of "lighting and sensors." The company announced that at Light + Building 2026, it will showcase examples of lighting moving beyond its role as a simple light source to function as part of a "connected system" that combines sensing, measurement, and communication.

However, some of the figures and effects included in the press release (e.g., approximately 80% reduction in carbon emissions due to the introduction of 'paper reel') are claims presented in the company's official press release, and should be limited to the level of 'company explanation' in the article.