Etiforce (CEO Ho-Jun Kim), a domestic vehicle-to-everything (V2X) technology startup, has entered the U.S. public transportation infrastructure market.

Etiforce announced on the 11th that it had signed a contract with Maricopa County, Arizona, USA, as the equipment supplier for the V2X infrastructure construction project.

This achievement marks a case in which a domestic V2X company has won a public project from a U.S. state government, and is considered an important turning point in its entry into the global market.

This project was carried out as part of the 'Saving Lives with Connectivity' policy promoted by the U.S. Department of Transportation.

The policy is a mid- to long-term plan to gradually build V2X infrastructure across the United States by 2036, with the goal of reducing traffic accidents and improving road safety.

The federal government prioritized three states—Arizona, Texas, and Utah—for initial expansion and invested a large budget in them.

Etiphos was selected as a key equipment supplier for the Arizona project, and was recognized for both its technological competitiveness and reliability.

Entry into the U.S. public markets is notorious for its high technical standards and stringent institutional requirements.

Etiphos has achieved OmniAir certification and is compliant with the Buy American Act (BABA).Meanwhile, it satisfied all bidding conditions by establishing a local technical support system.

This is a significant achievement for a domestic startup, and is considered a successful example of a localization strategy.

An Etiphos official explained, “We have prepared the entire process, from product performance to certification, production, and after-sales support, to meet U.S. standards,” and “This order is the result of our preparations.”

With this agreement, Etiphos plans to expand its reach into other state government projects in the United States.

We are strengthening sales and technical cooperation with the goal of participating in major state-level V2X projects such as California, Georgia, and Ohio.

Amid growing uncertainty in the domestic C-ITS policy and budget environment, Etiphos' successful entry into the US market is being recognized as a meaningful case study for the domestic V2X industry as a whole.

Because it showed the possibility of finding new growth opportunities in overseas markets.

Etiforce's strategy is to successfully complete this project to demonstrate the competitiveness of K-V2X technology and expand its presence in the global transportation infrastructure market.