As the use of short-form videos to showcase products increases in the e-commerce environment, a tool has emerged that allows brands to place video content on their online stores without any additional development. Catenoid announced the addition of a "short-form widget" feature to its no-code short-form video platform, "Charlla," which allows for the placement of short-form videos in various formats.

According to Catenoid on the 11th, this feature is designed to allow online mall operators to place short-form videos in their desired locations and formats simply by copying and pasting code. Previously, configuring video content in a specific layout on online malls required separate development work or outsourcing, which was considered an operational burden.

The newly added widgets can be utilized in a variety of ways, depending on the purpose of your online store. Representative examples include a floating widget, which stays fixed to one side of the screen and remains visible; a slider widget, which allows users to navigate through multiple videos by flicking left and right; and a multi-shop player, which displays videos and product information simultaneously. A key feature is its ability to simultaneously display videos and products, allowing users to design a path that leads them to detailed pages.

Design settings can also be adjusted to suit your brand environment. We've configured product banner types, widget corner shapes, and text colors to ensure consistency with the online store's design. Furthermore, the interface is responsive, ensuring consistent functionality on both PC and mobile devices.

Product management features are also provided. Once a product is registered, it can be linked to multiple widgets. Furthermore, product information registered on Cafe24 can be retrieved and linked to widgets. This simplifies the process from video content consumption to product purchase.

Kim Hyung-seok, CEO of Catenoid, stated, "While no-code technology is expanding, it's often difficult to immediately apply in actual e-commerce operations. We believe that widget functionality, which minimizes development time, will increase the efficiency of video content operations." He added that they plan to add various widget formats and automation features in the future.

Meanwhile, "Chalna" is a no-code, short-form commerce tool that allows users to place short-form videos on their own online stores without any development knowledge. Currently, around 2,000 brands are using it. Its use is expanding beyond consumer goods sectors like fashion, beauty, and living, to specialized services like healthcare, taxation, and accounting.