Anritsu Corporation Korea, a global measurement and communications solutions company, is accelerating its organizational competitiveness enhancement and future growth strategy by appointing Lee Won-woo as its new president.


Anritsu Korea announced on the 1st that it recently appointed Lee Won-woo as its new president.

President Lee Won-woo is regarded as a hands-on leader who began his career in sales for major domestic conglomerates and has accumulated experience across various industries.

Based on field-oriented sales strategies and organizational management capabilities, he has led performance while holding various key positions within the company, and has built trust not only through communication with internal members but also through collaboration with customers and partners.

Through this personnel reshuffle, Anritsu plans to respond more agilely to the rapidly changing global telecommunications and electronics market environment, further enhance the competitiveness of its existing core businesses, and simultaneously accelerate its expansion into next-generation technology fields.

In particular, the plan is to focus on establishing a mid-to-long-term growth foundation capable of responding to future communication technologies, including 6G, and the growing demand for industrial measurement.

In his inaugural remarks, President Lee Won-woo stated, “Based on the technological capabilities and customer trust that Anritsu has accumulated over a long period, we will discover new growth opportunities and enhance our competitiveness in the global market.” "We will continue to strengthen it," they stated.

He went on to emphasize, “We will focus on further solidifying cooperative relationships with various industries and building an organizational culture that actively responds to changes in the next-generation telecommunications environment.”

With the appointment of this president, Anritsu plans to expand its presence in the next-generation communications and advanced measurement markets by simultaneously enhancing its existing business portfolio and exploring new business areas.

The strategy is to strengthen the identity as a technology-focused company and promote sustainable growth through this.