Korea & Company is reorganizing its company-wide data utilization system following the adoption of Google Cloud's generative AI solutions. The company is driving changes in its operational methods by applying AI-based decision-making structures to key business areas ranging from marketing to production and quality control.

On April 24, Google Cloud announced that Hankook & Company, the holding company of Hankook Tire & Technology, has adopted 'Gemini Enterprise'. Through this, the company plans to transition its global operating system to a data-centric structure and gradually expand its AI-based work environment.

The core of this implementation lies in integrating structured and unstructured data into a single platform. As data previously scattered across departments is consolidated, information accessibility and utilization speed are expected to improve, and the decision-making process based on this is also projected to be shortened.

In particular, Korea & Company is building a work environment where humans and AI collaborate by applying the concept of 'Agentic AI'. It is characterized by a transition from the automation of simple repetitive tasks to a structure where AI assists in analysis and decision-making, and employees utilize this.

This strategy aligns with the corporate vision of 'AI In Motion.' The primary goal is to leverage cloud-based AI to enhance overall business operational efficiency and secure competitiveness within the mobility industry.

Korea & Company is pursuing data-driven optimization across various areas, including supply chain management, customer response, and production operations, by utilizing Gemini Enterprise. Through this, the company expects to enhance efficiency and responsiveness in key business sectors, such as tires, batteries, and thermal management technology.

Through this collaboration, both companies plan to strengthen their data utilization capabilities and continuously seek changes in their global operations. Attention is focused on whether the adoption of AI technology can lead to actual business results.