Gaming gear brand SteelSeries participated in the esports event '2026 T1 Homeground,' operating an experiential booth and concluding its three-day schedule. The event attracted a steady stream of visitors as product demonstrations, interactive events, and on-site sales took place simultaneously.

SteelSeries participated as an official sponsor in this event held at Incheon Inspire Arena from April 24 to 26. 'T1 Homeground' was an event combining match viewing and fan participation programs, featuring performances, matches, fan meetings, and brand booths.

The on-site booth was set up to allow visitors to try out key products firsthand, such as gaming headsets, keyboards, and mice. Visitors could experience the equipment in various environments and compare performance differences between products, and some items were available for immediate purchase on-site.

Participatory events were also held. The 'Aim Master Tournament' was operated by measuring participants' aiming skills using the company's software, and was structured to determine rankings based on scores. Souvenirs were provided to all participants, and top record holders were awarded prizes such as clothing and gaming equipment.

During the event, the booth sold select products at discounted prices and offered various benefits, including collaboration merchandise and gift cards. This setup was operated to go beyond a simple exhibition and encourage both experience and purchase.

SteelSeries Korea evaluated its participation in this event as an opportunity to expand its contact with fans and stated that it plans to continue activities linked to the esports scene in the future.