SanDisk expanded its consumer storage product lineup through a press conference. The company appears to be targeting the market by unveiling products tailored to various usage environments, focusing on portable and internal SSDs.

SanDisk announced on the 19th that it held a press conference to launch new products, revealing a new lineup of portable SSDs, a rebranding of its internal SSDs, and officially licensed products for the FIFA World Cup 2026. This product lineup is designed for a diverse range of consumers, from general users to creators and gamers.

■ Expansion of Portable SSD Lineup

The new portable SSDs consist of the SANDISK Portable SSD, SANDISK Extreme, and SANDISK Extreme PRO product lines. Each product features different performance and capacity depending on the intended use.

SANDISK Extreme provides read speeds of up to 2,000 MB/s and is designed to handle large-capacity content tasks. The higher-end model, Extreme PRO, supports transfer speeds of up to 4,000 MB/s and was introduced as a product suitable for high-resolution video processing environments. Entry-level portable SSDs are focused on everyday data storage and transfer with read speeds of up to 1,000MB/s.

■ Internal SSD Brand Restructuring

SanDisk has reorganized its internal SSD lineup under the 'SANDISK Optimus' brand. The product line is divided into three models: Optimus, Optimus GX, and Optimus GX PRO.

Each lineup is categorized by performance tier, allowing users to select the model that best suits their needs. The Optimus series is presented for general work environments, the Optimus GX for gaming-centric environments, and the Optimus GX PRO for high-performance work environments.

■ Launch of World Cup collaboration products

A collaborative product line based on the FIFA World Cup 2026 was also unveiled. The products consist of USB-C flash drives, portable SSDs, CFexpress, and SD memory cards.

The World Cup collaboration product is characterized by supporting high-speed data transmission and storage functions tailored to the sports content creation and recording environment.

SanDisk announced that through this product launch, it plans to address the growing demand for storage in various environments, including AI, content creation, and gaming.