[Editor's Note] Lee Won-woo, the newly appointed President of Anritsu Corporation Korea, who took office on April 1, stated in his inaugural address that he would fully launch a response to the next-generation telecommunications market and actively seek out new growth opportunities based on technological capabilities and customer trust. Amidst this, Anritsu is transforming from a simple equipment supplier into a partner providing customized test and measurement solutions for customers during the transition to AI and 6G. Furthermore, to meet the increasingly complex testing demands in the NTN, semiconductor, and data center sectors, the company is pursuing expanded cooperation and AI-based organizational innovation. Accordingly, this publication arranged a meeting with Lee Won-woo, the newly appointed President of Anritsu Corporation, to hear about the next-generation telecommunications strategy and the customer and partner ecosystem strategy.


"In line with the AI and 6G era, Anritsu aims to establish itself as a partner that goes beyond simply supplying equipment to jointly designing customers' test strategies."

In a recent interview with e4ds news, Lee Won-woo, President of Anritsu Corporation, stated, “As the demand for measurement becomes fragmented, it has become difficult to meet each individual requirement with a single solution,” adding, “Now, proposing convergent solutions that combine various equipment and technologies is becoming important.”

As the spread of AI coincides with the transition to next-generation communications, the center of gravity of the test and measurement market is rapidly shifting.

While the measurement market in the past operated around standardized equipment and fixed test items, the structure has now become such that it is difficult to meet complex testing demands with a single piece of equipment alone, as industry- and customer requirements have become more segmented.

Anritsu has been a supplier of measurement equipment for the electronics and telecommunications sectors, but in line with recent trends, it is pursuing a transformation into a solutions company that designs customers' test environments together, moving beyond the simple supply of equipment.

President Lee Won-woo expressed his ambition to change the organizational culture and customer response methods based on his long experience in the sales field.

He said, “What customers need is no longer just a piece of equipment, but the capability to predict and propose future measurement needs.”He emphasized, “We must ensure that customers have a more advanced testing environment and that the value obtained through testing increases.”

In particular, AI is considered a key factor triggering changes in the measurement market.

This is because the surge in data traffic driven by generative AI and data center advancements is increasing the demand to measure and predict more advanced conditions during the research and development phase, going beyond the level of verifying existing limits.

CEO Lee Won-woo explained, “With the advancement of AI and the proliferation of data centers, a trend of data eventually converging into one place is emerging,” adding, “In this situation, services that proactively identify what solutions are needed will become important.”

These changes are also evident in the industrial measurement and semiconductor fields.


As high-speed communication, data centers, vehicle communication, satellite networks, and AI infrastructure become interconnected, the subjects of testing are becoming more complex.

Semiconductors are also evolving beyond simple performance verification to a direction where operation in actual network and system environments, data processing efficiency, power and reliability, and communication interface stability must be verified together.

Accordingly, measurement companies are required not only to possess equipment performance capabilities but also consulting expertise to understand the customer's technical language and translate it into test scenarios and solutions.

President Lee Won-woo is“Even if they say the same thing, each customer uses different language, and while technically they share a single context, the way they are expressed differs,” he said. “Understanding that language and turning it into a solution is the key.”

At the center of the next-generation communication strategy are 5G Advanced, 6G, and NTN.

President Lee Won-woo viewed 5G Advanced not as a simple extension of existing 5G, but as a transitional phase preparing for 6G. He assessed that the industry faced difficulties in terms of service activation due to the external variable of COVID-19 at the time when 5G was spreading in earnest, and explained that going forward, attention should be paid to technologies that can create actual service value in the 6G era.

The field that President Lee Won-woo particularly emphasized is NTN, or non-terrestrial networks.

It is believed that utilizing satellites can reduce the burden of building base stations, alleviate dead zones, and contribute to expanding the coverage of services.

NTN is emerging as an important technology in the fields of autonomous driving and vehicle communication.

This is because if vehicles fail to secure uninterrupted connectivity, issues directly related to safety may arise.

President Lee Won-woo mentioned the situation where automobiles must receive continuous service without blind spots, and viewed the implementation of an uninterrupted ubiquitous environment as a critical mission.

Anritsu explained that it is conducting various activities related to NTN and is preparing a system to provide individual support, taking into account both cases where satellite and cellular operators operate together and cases where they operate separately.

However, the next-generation telecommunications and AI infrastructure market is evolving into a structure that is difficult for a single company to handle alone.

This is because multiple technologies are now cooperating simultaneously to increase data transmission volume, and it is difficult to predict which new technologies will emerge.

Accordingly, Anritsu plans to expand cooperation not only with telecommunications companies, manufacturers, SMEs, and large corporations, but also with newly emerging technology consortia.

CEO Lee Won-woo stated, “We need to discuss how to collaborate on things that cannot be accomplished with a single solution,” adding, “Expanding the scope of cooperation is an important direction for this year.”
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