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Expanding the premium lineup from ultra-lightweight laptops to high-performance models for creators
Lenovo Korea announced on June 4 that it will launch four new Yoga products in Korea, including the Yoga Slim 7i Ultra Aura Edition, Yoga Slim 7i Ultra Aura Edition 26 FIFA World Cup Edition, Yoga Pro 7i Aura Edition, and Yoga Pro 7a.
This product line aligns with the industry trend of integrating AI capabilities into the overall PC user experience. Recently, major PC manufacturers have been attempting to differentiate themselves in the premium laptop market by leveraging on-device AI performance and software features. Lenovo is also continuing its strategy of strengthening its AI PC lineup, centered around the Yoga brand, by combining mobility, productivity, and creative capabilities.
The Yoga Slim 7i Ultra Aura Edition is a model featuring an ultra-lightweight design of approximately 975g, an Intel Core Ultra X9 processor, and Intel Arc Graphics. Equipped with a magnesium-aluminum alloy, a 75Wh battery, and a low-noise design, it targets work environments that require frequent movement. The FIFA World Cup Edition consists of limited-edition models featuring official theme designs and packaging.
The Yoga Pro 7i Aura Edition is a high-performance model designed for content creation and AI-based work. It features up to an Intel Core Ultra 9 processor and an NVIDIA GeForce RTX 5070 GPU, and supports the Force Pad and 2nd Generation Yoga Pen, enhancing usability for video editing, graphic design, and drawing tasks.
The Yoga Pro 7a is a model based on the AMD Ryzen AI Max+ processor and AMD Radeon 8060S graphics. With up to 128GB of integrated memory and the Lenovo X Power cooling solution, it supports high-load tasks such as 3D rendering, video editing, and AI workloads.
The four new products feature Lenovo's PureSight Pro Display technology. Supporting up to 1,100 nits of brightness and color accuracy, they are designed with both content creation and entertainment environments in mind. The Aura Edition models also include AI features co-designed with Intel, such as Smart Mode, Smart Share, and Smart Care.
Lenovo Korea offers accidental damage coverage and premium care services for select models. Shin Gyu-sik, CEO of Lenovo Korea, stated that as AI technology advances, PCs are transforming into core devices that expand productivity and creativity, and announced plans to provide AI PC experiences tailored to various usage environments.
As the AI PC market emerges as a major competitive area for premium laptops, the competition for differentiation among manufacturers is expected to expand beyond hardware performance to include personalization features, creative tools, and service support.
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