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Operating 30 Sessions and 4 Tracks at COEX, Unveiling AI Cases from KB Kookmin Bank and Tynapse
Snowflake will hold its annual conference 'Snowflake World Tour Seoul' on August 27 at the COEX Conference Center in Samseong-dong, Seoul. This conference, held in 23 cities worldwide, marks its fifth edition in Korea this year.
Snowflake announced the event plans on the 7th. This year's theme is 'Making AI Real for Business', addressing how to connect AI to actual business results based on data and platforms. Through over 30 sessions and 4 tracks, AI implementation cases from companies in the manufacturing, retail, finance, gaming, and technology sectors will be presented.
Keynote Speech and Awards
The morning keynote will feature Bala Kasiviswanathan, Vice President of Product Management at Snowflake, and Lee Soo-hyun, Tech Evangelist, who will present the latest AI feature updates and platform strategies. Following this, Lee Kyung-jong, Executive Director of KB Kookmin Bank and KB Financial Group (Director of Financial AI2 Center), and Min-seung Kang, CEO of AI security startup Tynapse, will share their actual implementation cases. Tynapse is the first company in the APJ region to enter the top 10 in the Snowflake Startup Challenge. Immediately after the keynote, the '2026 Data Drivers Award' ceremony will take place.
Session and Accompanying Program Configuration
Afternoon sessions will feature presentations from numerous companies including △Neowiz △NEPES △Banksalad △Amorepacific △GS Construction △KT △Pulmuone △Featuring, sharing industry-specific success cases. In technical sessions, Snowflake experts will explain the entire process including data engineering and governance, and AI agent development.
Accompanying programs include hands-on lab classes utilizing Snowflake CoCo, a 'Marketing Village' for marketing professionals, a 'Startup Village' with 8 participating startups, and a 'Community Village' serving as a user group exchange space. Major partners including Megazone Cloud, Dongkuk Systems, and Fivetran will also set up separate exhibition booths.
Lim Jin-sik, Head of Solution Engineering at Snowflake Korea, stated, "A company's AI competitiveness is determined by applying AI to actual work based on data and generating measurable results. We hope this event will serve as an opportunity for domestic companies to find concrete directions for achieving substantive business results through AI and data."
Event participation can be registered through online pre-registration, and detailed information is available on the event website.
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