Directors Company Appoints Lee Ju-hwan as New CEO...Accelerating Transition to AI Marketing Solutions Company

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Directors Company Appoints Lee Ju-hwan as New CEO...Accelerating Transition to AI Marketing Solutions Company

Published2026.08.18 09:22

Creative Expert from TBWA Korea Assumes CEO Position After 10 Years Overseeing Internal Business Operations

Advertising agency Directors Company has appointed Lee Ju-hwan as new CEO and is formally launching its business transition into an AI-based marketing solutions company. The company's strategy is to maintain its existing advertising agency capabilities while expanding business into the integrated marketing solutions domain that combines AI technology, strategic planning, and creativity.

Directors Company officially announced the appointment of Lee Ju-hwan as new CEO on the 18th. CEO Lee entered the advertising industry in 2003, serving as Art Director and Creative Director (CD) at TBWA Korea, and joined Directors Company in 2016. He subsequently progressed through roles as Executive (ECD·Executive Creative Director), Chief Business Officer (CBO), and Chief Creative Officer (CCO) before ascending to the position of CEO.

Internal Creative and Business Expert

During his tenure, CEO Lee oversaw major advertising campaigns for leading brands including LG Electronics, Korean Air, IBK Corporate Bank, CJ Oliveyoung, OB Beer, and PXG. He holds numerous awards from domestic and international advertising festivals including Effie Awards Korea, Korea Advertising Awards, and Cannes Lions International Creativity Festival. Representative award-winning works include the △Kellogg's 'Chex Spa Flavor' campaign (Effie Awards Korea multiple winner·YouTube Works Award) and △LG Electronics OLED TV 'A Piece of Earth' campaign (Korea Advertising Awards·Seoul Video Advertising Festival Award).

CEO Lee stated, "The pace at which the advertising industry is combining with AI is accelerating," and added, "We will present branding and sales marketing solutions that existing advertising companies have not been able to provide by combining the AI technology we have accumulated with our affiliate companies with strategic planning capabilities and creativity."

Directors Company is the largest shareholder of KOSDAQ-listed SkyWorldwide (SKAI) and is expanding into new solution areas alongside AI advertisement production business. Recently, the company launched 'GEO Directors,' an AI search exposure optimization service, and has signed contracts with brands in the financial, F&B, and living sectors, while also introducing a large language model (LLM)-based AI sales solution. The company stated plans to continue expanding business scope into an integrated AI marketing solutions company encompassing everything from branding to sales.

#LLM #AI 마케팅 솔루션 #광고대행 #검색 최적화 #크리에이티브 #디지털 마케팅 #GEO Directors

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