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Interactive Approach Providing Search by Region, Tier, and Specialty, Success Cases, and Award History
Kaspersky has introduced 'Partnerverse,' a channel management platform that consolidates a global partner network of approximately 18,000 partners into a single digital platform. It offers an interactive approach ranging from partner search by region, tier, and specialty to inquiry of success cases and award history.
Kaspersky unveiled Partnerverse on the 24th. Partnerverse is a platform that visualizes the global partner network as a 'digital universe,' with each partner represented as a 'planet.'
The number of orbital rings surrounding each planet represents the number of program categories in which that partner is participating, and the orbital color indicates the partner tier.
Tiers are categorized into △Silver (foundational capabilities) △Gold (advanced expertise) △Platinum (top revenue performance and technology certification).
Searching for a company name on the platform's main screen takes you directly to that partner's planet, and regional filters allow you to view all partners in a specific region at a glance.
Clicking on a planet connects to detailed partner information and the Partner Locator.
The key features embedded in Partnerverse are △an interactive digital universe composed of 6 global regions △a 'History' section showcasing the development of partner programs △'Hall of Orbits' introducing award-winning partners at global conferences △'Hero Cases' covering actual cybersecurity challenge resolution examples.
Through the 'Become a Partner' button, users can navigate to the United Partner Portal to apply for new partner participation.
Yuri Novikov, Global Channel Head at Kaspersky, stated, "Through Partnerverse, we wanted to demonstrate that partners are not simply business collaborators but part of a massive ecosystem building trust with Kaspersky."
Hyo-eun Lee, Managing Director of the Korea branch, said, "As domestic enterprises are rapidly undergoing digital transformation, the role of specialized cybersecurity partners is becoming increasingly important," and added, "It is a platform that helps enterprises more easily find security partners suited to their company environment."
Detailed information about Partnerverse is available on Kaspersky's official website (partnerverse.kaspersky.com).
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