Samsung Electronics Unveils Integrated Gaming Ecosystem at Gamescom 2026

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Samsung Electronics Unveils Integrated Gaming Ecosystem at Gamescom 2026

Published2026.08.25 09:49

Full package of Odyssey G8, Galaxy Z Fold8 Ultra and other monitors, mobile devices, SSDs, and headsets on display

Samsung Electronics will present an integrated gaming ecosystem encompassing PC, console, and mobile at Gamescom 2026, which opens in Cologne, Germany. The company will display a full package ranging from gaming monitors to TVs, mobile devices, SSDs, and headsets in a booth spanning 1,090 square meters. On the 27th, Samsung will also hold an unveiling event for the complete 2027 Odyssey monitor lineup and a launch event for a new portable SSD product.

Samsung Electronics announced its participation in Gamescom 2026, which opens on the 25th and 26th (local time) at Koelnmesse in Cologne, Germany.

Under the '#PlaySamsung' slogan, the booth is structured as four distinct zones: △Odyssey Zone △Galaxy Zone △Gaming Hub Zone △T1 Zone.

■ Display of new monitors, SSDs, and mobile devices

The Odyssey Zone will feature △6K gaming monitor 'Odyssey G8' △4K OLED 'Odyssey OLED G8' with up to 240Hz refresh rate △glasses-free 3D monitor 'Odyssey 3D'.

Visitors can directly play titles including Activision's 'Call of Duty®: Modern Warfare 4', Pearl Abyss' 'Shadow of the Red Moon', and 'Cyberpunk 2077'.

Some of these titles will feature HDR10+ gaming technology.

High-performance SSD '9100 PRO' and headset 'JBL Quantum 950' will also be on display.

The Galaxy Zone will showcase △'Galaxy Z Fold8 Ultra' and 'Galaxy S26 Ultra' equipped with Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy △'Galaxy Buds4 Pro' supporting low-latency gaming mode △a next-generation interface portable SSD new product.

Samsung Electronics explained that the 'Galaxy Z Fold8 Ultra' and 'Galaxy Z Fold8' have been newly equipped with AI-based 'Neural Frame Fusion' technology, which improves both power efficiency and graphics performance.

■ K-culture experience space and PlayGalaxy Cup Finals

Samsung Electronics has themed the entire booth with a Korean PC bang concept, integrating K-culture experience elements.

Using the glasses-free 3D display 'Spatial Signage', visitors can select one T1 team member and experience stereoscopic video in real-time as if they were playing alongside the player.

On the 27th and 28th, the '#PlayGalaxy Cup' World Finals using PUBG Mobile will be held on the booth stage.

Ten teams that passed global preliminaries will compete in the finals.

In Korea, promotional activities linked to Gamescom will run from the 24th through next month's 6th, providing up to 10% discount coupons for event models and 'XBOX Game Pass' 3-month vouchers for customers purchasing AI subscription club products.

Choi Seung-eun, Head of Global Marketing Center at Samsung Electronics, stated, "We possess a full stack encompassing various devices and services necessary for gaming, from mobile and monitors to TVs, SSDs, and headsets. We will continue to showcase high-quality devices and services that can provide customized gaming experiences anytime and anywhere."

#삼성전자 #게이밍 모니터 #포터블 SSD #게임스컴 2026 #게이밍 생태계 #Odyssey G8 #갤럭시 Z 폴드8 울트라 #Neural Frame Fusion

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